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Yes — Seeded Bloomer is ultra-processed.
Not a great choice for everyday.
This bread is classified as ultra-processed because it contains dextrose, an industrially extracted and processed sugar identified as a UPF ingredient. It also contains malted barley flour, an industrially processed extract used to enhance flavour. Calcium propionate is an industrial preservative, and flour treatment agents such as L-cysteine are industrial additives associated with ultra-processing. The other ingredients, including wheat flour, seeds, rapeseed oil, yeast, salt, sourdough, vitamins, minerals, and common raising or acidity-regulating agents, do not independently determine the classification.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Sourdough Brioche Buns
Marks & Spencer
Not UPF
Protein Sourdough Toasting Loaf
Aldi - Specially Selected
Not UPF
Organic Pita Bread
Florentin
Not UPF
White Sourdough Toasting Loaf
Specially Selected, Aldi Specially Selected
Not UPF
Seeded Bread
Morrisons
Not UPF
Sourdough Crumpets
Jason’s
Not UPF
WHOLEMEAL PITTA
Cohens Bakery
Not UPF
Seeded Wheat Bread
M&S
Not UPF
White Ciabattin
Jason's Sourdough
Not UPF
Yes — Seeded Bloomer by Rowan Hill Bakery is ultra-processed, so it counts as a UPF (ultra-processed food). This bread is classified as ultra-processed because it contains dextrose, an industrially extracted and processed sugar identified as a UPF ingredient. It also contains malted barley flour, an industrially processed extract used to enhance flavour. Calcium propionate is an industrial preservative, and flour treatment agents such as L-cysteine are industrial additives associated with ultra-processing. The other ingredients, including wheat flour, seeds, rapeseed oil, yeast, salt, sourdough, vitamins, minerals, and common raising or acidity-regulating agents, do not independently determine the classification.
Nomi flags one ingredient in Seeded Bloomer as an ultra-processed marker: dextrose. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including SLICED WHITE SOURDOUGH BREAD WITH GRAINS & SEEDS by JASONS SOURDOUGH, seven seeds and grains sourdough by Bertinet Bakery, Hand Finished Oat, Sunflower & Pumpkin Loaf by Coop Irresistible. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.