Yes — Seeded Bloomer is ultra-processed.
Not ideal for everyday eating because industrial additives and sugars are present.
Seeded Bloomer is classified as ultra-processed because it contains dextrose, an industrially processed isolated sugar identified as a UPF ingredient. It also contains malted barley flour, which is an industrially processed extract used to enhance flavor, and calcium propionate, a preservative additive. The remaining ingredients are largely conventional bread ingredients, seeds, flour, oil, yeast, and basic raising or acidity-regulating agents.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Rye Bread
Marks & Spencers
Not UPF
Spanish Cheese And Tomato Pan De Cristal
M&S
Not UPF
White Bread
M&S FOOD
Not UPF
Simply Sourdough
Wildfarmed
Not UPF
Sourdough White Loaf
Deluxe
Not UPF
Wheat Bread
Not UPF
Corn Thins Original
Real Foods
Not UPF
PUMPKIN SEED & OAT CRISPBREAD
RYVITA
Not UPF
White Sourdough Bloomer
Coop
Not UPF
Classic Medium Sliced Wholemeal Bread
Allinson's
Not UPF
Yes — Seeded Bloomer by Rowan Hill Bakery is ultra-processed, so it counts as a UPF (ultra-processed food). Seeded Bloomer is classified as ultra-processed because it contains dextrose, an industrially processed isolated sugar identified as a UPF ingredient. It also contains malted barley flour, which is an industrially processed extract used to enhance flavor, and calcium propionate, a preservative additive. The remaining ingredients are largely conventional bread ingredients, seeds, flour, oil, yeast, and basic raising or acidity-regulating agents.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.