Yes — BBQ Pulled Pork is ultra-processed.
The product contains several ultra-processed ingredients/additives: glucose syrup, modified maize starch, stabilisers (diphosphates, triphosphates), acidity regulators (sodium citrates), yeast extract (used as a flavor enhancer), smoke flavouring, colour (plain caramel), colour (paprika extract), and dried glucose syrup. These are industrial formulations or additives used for texture, preservation, or intense flavor, so according to NOVA this makes the overall product ultra-processed.
Other meat & poultry Nomi has checked — these ones aren't ultra-processed.
Chicken Shawarma
M&S
Not UPF
meatballs al forno
Charlie Bingham’s
Not UPF
British beef burgers
Waitrose
Not UPF
Chicken Tikka Masala
M&S Our Best Ever
Not UPF
Chicken, Broccoli and Almond Salad
Tesco
Not UPF
Beef Chilli Con Carne
Marks & Spencer
Not UPF
Chicken Jalfrezi
Sainsbury’s
Not UPF
2 Scotch Eggs
Marks & Spencer
Not UPF
Chicken Balti
M&S
Not UPF
Chicken & mushroom grains soup
Sainsbury’s
Not UPF
Yes — BBQ Pulled Pork by Birchwood is ultra-processed, so it counts as a UPF (ultra-processed food). The product contains several ultra-processed ingredients/additives: glucose syrup, modified maize starch, stabilisers (diphosphates, triphosphates), acidity regulators (sodium citrates), yeast extract (used as a flavor enhancer), smoke flavouring, colour (plain caramel), colour (paprika extract), and dried glucose syrup. These are industrial formulations or additives used for texture, preservation, or intense flavor, so according to NOVA this makes the overall product ultra-processed.
Nomi flags 7 ingredients in BBQ Pulled Pork as ultra-processed markers: pork shoulder with added water (74% added water), stabilisers (diphosphates, triphosphates), acidity regulators (sodium citrates, citric acid) and yeast extract, smoky barbecue flavour sauce 23% (sugar, water, spirit vinegar, concentrated tomato purée, modified maize starch, molasses, dried glucose syrup), plain caramel color, smoke flavouring, colour (paprika extract). See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.