Yes — 4 Buttermilk Pancakes is ultra-processed.
The product is classified as ultra-processed because it contains several industrial ingredients and additives, including humectant: glycerol; buttermilk powder 4% (milk); raising agents: diphosphate; flavourings; and preservative: potassium sorbate. These go beyond basic culinary ingredients and indicate industrial formulation according to NOVA.
Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.
All Butter Croissants
Coop
Not UPF
plain mini poppadoms
Laila
Not UPF
Scottish all butter shortbread squares
Marks & Spencer
Not UPF
Peanut butter buttons
Peanut butter buttons, SuperFoodio
Not UPF
4 all butter Croissants
Asda
Not UPF
All butter croissants
Sainsburys
Not UPF
Marks & Spencer Frozen Croissanrs
Marks And Spencer
Not UPF
Carrot Cake Soft Oaty Bars
Organic Mamia
Not UPF
Choc Brownie Natural Protein Bar
TRIBE
Not UPF
Notenmix Mélange de Noix ongebrand - non grillé
Alesto Selection, Alesto
Not UPF
Yes — 4 Buttermilk Pancakes by Rowan Hill Bakery is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains several industrial ingredients and additives, including humectant: glycerol; buttermilk powder 4% (milk); raising agents: diphosphate; flavourings; and preservative: potassium sorbate. These go beyond basic culinary ingredients and indicate industrial formulation according to NOVA.
Nomi flags 3 ingredients in 4 Buttermilk Pancakes as ultra-processed markers: humectant: glycerol; buttermilk powder 4% (milk), diphosphate raising agent, flavourings. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.