Yes — Greek Style Flame Baked Flatbreads is ultra-processed.
The flatbreads contain mono- and diglycerides of fatty acids, carboxymethyl cellulose, potassium sorbate, calcium propionate and diphosphates, which are industrial emulsifiers, stabilisers and preservatives characteristic of ultra-processed foods under NOVA.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Ciabatta rolls
Waitrose
Not UPF
MINI BREADSTICKS Pizza Flavour
BAKES
Not UPF
White baton
Tesco
Not UPF
Bake at home white petits pains
Sainsbury's
Not UPF
White Thinned Sourdough Loaf
ASDA
Not UPF
Half Baguette
M&S Bakery
Not UPF
The 30 70 medium sliced loaf
M&S
Not UPF
2 White Baguettes
Co-op
Not UPF
Seeded Sourdough Bread
No1 Waitrose
Not UPF
Taste the Difference Stonevaked White Baton
Sainsbury's
Not UPF
Yes — Greek Style Flame Baked Flatbreads by Village Bakery is ultra-processed, so it counts as a UPF (ultra-processed food). The flatbreads contain mono- and diglycerides of fatty acids, carboxymethyl cellulose, potassium sorbate, calcium propionate and diphosphates, which are industrial emulsifiers, stabilisers and preservatives characteristic of ultra-processed foods under NOVA.
Nomi has reviewed similar products that are not ultra-processed, including Organic Piadina 4 Wholeblend Flatbreads with Extra Virgin Olive Oil by Crosta & Mollica, Durum wheat flatbreads by crosta & mollica, Piadina by Crosta & Mollica. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.