Jason’s

Sourdough Crumpets

Barcode 5025125000433

No — Sourdough Crumpets is not ultra-processed.

This product only contains basic ingredients (wheat flour with vitamin/mineral fortification, water, fermented wheat flour, salt) with no industrial additives, refined syrups, emulsifiers, or flavorings, so it is not ultra-processed according to NOVA.

Ingredients

No ultra-processed markers

OK

wheat flour

A basic cereal flour made from wheat, commonly used as a foundational ingredient in baking and pastry.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

fermented wheat flour

Wheat flour that has undergone fermentation, typically with yeast or lactic acid bacteria, used to help leaven or alter flavor in baked products.
OK

salt. allergen advice:

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Common questions about Sourdough Crumpets

Is Sourdough Crumpets ultra-processed?

No — Sourdough Crumpets by Jason’s is not ultra-processed, so it is not a UPF (ultra-processed food). This product only contains basic ingredients (wheat flour with vitamin/mineral fortification, water, fermented wheat flour, salt) with no industrial additives, refined syrups, emulsifiers, or flavorings, so it is not ultra-processed according to NOVA.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.