Yes — Cheese & Herb Metro Rolls is ultra-processed.
The product is classified as ultra-processed because it contains palm oil, which is a highly refined industrial oil counted as an ultra-processed ingredient under NOVA. Other ingredients are mostly basic culinary items (wheat flour, cheese, herbs, rapeseed oil, etc.), but the presence of palm oil is sufficient to classify the whole product as UPF.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
Wildfarmed White Rolls
Wildfarmed
Not UPF
Brown Sourdough Bloomer
Co Op
Not UPF
Olive & Rosemary Sourdough
Asda
Not UPF
Bagel Thins
Village Bakery
Not UPF
Tesco halkidiki & kalamata Olive batard
Tesco
Not UPF
Bagel thins
Rowan Hill Bakery
Not UPF
Vogel's Glorious Original Mixed Grain
Not UPF
2 half ciabata
Marks & Spencer
Not UPF
Biona rye bread
Biona
Not UPF
Whole Grain Rye Bread
Schneider Brot
Not UPF
Yes — Cheese & Herb Metro Rolls by Village Bakery is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains palm oil, which is a highly refined industrial oil counted as an ultra-processed ingredient under NOVA. Other ingredients are mostly basic culinary items (wheat flour, cheese, herbs, rapeseed oil, etc.), but the presence of palm oil is sufficient to classify the whole product as UPF.
Nomi flags one ingredient in Cheese & Herb Metro Rolls as an ultra-processed marker: palm oil. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.