No — Simply Rice Pudding is not ultra-processed.
The ingredient list is valid and consists mainly of basic culinary ingredients: milk, water, rice, sugar, whey powder, and an acidity regulator (sodium carbonates). Whey powder is a common dairy ingredient and sodium carbonates is a basic food additive (acidity regulator), which the guidance allows. There are no industrially formulated additives such as emulsifiers, stabilizers, artificial sweeteners, refined syrups, flavourings, or palm fruit oil. Therefore, this product is not considered ultra-processed (UPF) according to the specified NOVA-based criteria.
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No — Simply Rice Pudding by Lidl is not ultra-processed, so it is not a UPF (ultra-processed food). The ingredient list is valid and consists mainly of basic culinary ingredients: milk, water, rice, sugar, whey powder, and an acidity regulator (sodium carbonates). Whey powder is a common dairy ingredient and sodium carbonates is a basic food additive (acidity regulator), which the guidance allows. There are no industrially formulated additives such as emulsifiers, stabilizers, artificial sweeteners, refined syrups, flavourings, or palm fruit oil. Therefore, this product is not considered ultra-processed (UPF) according to the specified NOVA-based criteria.
Nomi flags one ingredient in Simply Rice Pudding as an ultra-processed marker: sodium carbonate (acidity regulator). See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.