BirdsEye

Haddock fish fingers

Barcode 5000116111954

Scanned 30 times by Nomi users

No — Haddock fish fingers is not ultra-processed.

The product contains haddock, a breadcrumb coating made from wheat flour, water, potato starch, salt, paprika, yeast, and rapeseed oil, plus turmeric. These are basic culinary ingredients without ultra-processed additives such as artificial sweeteners, flavor enhancers, emulsifiers, thickeners, or industrially refined syrups or palm fruit oil. Therefore, it is not classified as ultra-processed according to the NOVA system.

Ingredients

No ultra-processed markers

OK

haddock (fish) (58%)
OK

breadcrumb coating

A crumb-based coating often used on fried or baked fish to add texture and flavor. Usually contains bread crumbs and seasonings.
OK

rapeseed oil. *breadcrumb coating (wheat flour, water, potato starch, salt, paprika, yeast)
OK

turmeric

A bright orange-yellow root commonly used as a spice and for its active compound curcumin, with warm, earthy, slightly peppery flavor.

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Common questions about Haddock fish fingers

Is Haddock fish fingers ultra-processed?

No — Haddock fish fingers by BirdsEye is not ultra-processed, so it is not a UPF (ultra-processed food). The product contains haddock, a breadcrumb coating made from wheat flour, water, potato starch, salt, paprika, yeast, and rapeseed oil, plus turmeric. These are basic culinary ingredients without ultra-processed additives such as artificial sweeteners, flavor enhancers, emulsifiers, thickeners, or industrially refined syrups or palm fruit oil. Therefore, it is not classified as ultra-processed according to the NOVA system.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.