Mr Kipling

Mr Kipling Viennese Whirls 6pk

Barcode 5000221006299

Scanned 24 times by Nomi users

Yes — Mr Kipling Viennese Whirls 6pk is ultra-processed.

Classified as ultra-processed because the ingredient list includes several industrial additives and ultra-processed ingredients such as glucose-fructose syrup, invert sugar syrup, fructose, maltodextrin, soluble maize fibre, emulsifiers (mono- and diglycerides of fatty acids, polyglycerol esters of fatty acids), gelling agent (pectin), flavourings, and palm oil/margarine. These go beyond basic culinary ingredients and are characteristic of NOVA ultra-processed foods.

Ingredients

1 ultra-processed marker

OK

wheat flour

Finely ground wheat used as a basic carbohydrate source; fortified with added calcium, iron, niacin, and thiamin.
UPF

Vegetable Oils (Palm, Rapeseed)

A blend of oils extracted from palm and rapeseed plants.
OK

icing sugar

A finely granulated sugar used for confectionery and toppings; also known as powdered sugar or confectioners' sugar.
OK

raspberry jam (glucose-fructose syrup, raspberry pure, humectant (vegetable glycerine), gelling agent (pectin), acid (citric acid), acidity regulator (sodium citrates), flavouring, colour (anthocyanins), vegetable margarine (vegetable oils (palm, rapeseed), emulsifier (mono - and diglycerides of fatty acids), flavouring, colour (beta-carotene)), invert sugar syrup, soluble maize fibre, salt, maize starch, raising agents (disodium diphosphate, sodium bicarbonate), fructose, maltodextrin, sucrose, humectant (vegetable glycerine), inulin, sugar, emulsifiers (polyglycerol esters of fatty acids, mono - and diglycerides of fatty acids), flavourings, whey powder (milk), colour (curcumin), milk proteins,)

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Common questions about Mr Kipling Viennese Whirls 6pk

Is Mr Kipling Viennese Whirls 6pk ultra-processed?

Yes — Mr Kipling Viennese Whirls 6pk by Mr Kipling is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredient list includes several industrial additives and ultra-processed ingredients such as glucose-fructose syrup, invert sugar syrup, fructose, maltodextrin, soluble maize fibre, emulsifiers (mono- and diglycerides of fatty acids, polyglycerol esters of fatty acids), gelling agent (pectin), flavourings, and palm oil/margarine. These go beyond basic culinary ingredients and are characteristic of NOVA ultra-processed foods.

Which ingredients in Mr Kipling Viennese Whirls 6pk are ultra-processed?

Nomi flags one ingredient in Mr Kipling Viennese Whirls 6pk as an ultra-processed marker: Vegetable Oils (Palm, Rapeseed). See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.