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No — Custom - Strawberry Jam is not ultra-processed.
Citric acid, pectin, and sodium citrates are basic food additives and gelling/acid regulators commonly used in home cooking and traditional jam-making, not markers of ultra-processing in the NOVA sense. The rest of the ingredients are sugar, strawberries, and water, which are minimally processed culinary ingredients.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other sauces, condiments & spreads products Nomi has analysed ingredient by ingredient.
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No — Custom - Strawberry Jam by Hartley's is not ultra-processed, so it is not a UPF (ultra-processed food). Citric acid, pectin, and sodium citrates are basic food additives and gelling/acid regulators commonly used in home cooking and traditional jam-making, not markers of ultra-processing in the NOVA sense. The rest of the ingredients are sugar, strawberries, and water, which are minimally processed culinary ingredients.
Nomi has reviewed similar products that are not ultra-processed, including Strawberry High Fruit Content Spread by St. Dalfour. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.
