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No — Custom - Strawberry Jam is not ultra-processed.
Citric acid, pectin, and sodium citrates are basic food additives and gelling/acid regulators commonly used in home cooking and traditional jam-making, not markers of ultra-processing in the NOVA sense. The rest of the ingredients are sugar, strawberries, and water, which are minimally processed culinary ingredients.
Other sauces, condiments & spreads products Nomi has analysed ingredient by ingredient.
Mackays Seedless Bramble Preserve 340G
Mackays
Not UPF
Pancake Syrup
Maple Crest
UPF
pure Canadian maple syrup
Asda
Not UPF
Smooth Hazelnut Chocolate Spread
M&S
UPF
marmalade
Tesco Finest
UPF
Strawberry Jam
Fearne & Rosie
UPF
Marshmallow Fluff
Durkee-Mower, Genuport Trade
UPF
Treat strawberry
Askeys
UPF
Golden Shredless Marmalade
Robertson's
UPF
Strawberry Jam
Just Essentials by Asda
UPF
No — Custom - Strawberry Jam by Hartley's is not ultra-processed, so it is not a UPF (ultra-processed food). Citric acid, pectin, and sodium citrates are basic food additives and gelling/acid regulators commonly used in home cooking and traditional jam-making, not markers of ultra-processing in the NOVA sense. The rest of the ingredients are sugar, strawberries, and water, which are minimally processed culinary ingredients.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.