Yes — Treat strawberry is ultra-processed.
Classified as UPF because it contains industrial ingredients/additives including invert sugar syrup (an industrially processed inverted sugar) and natural flavouring, both of which fall under NOVA ultra-processed criteria. Presence of colour (anthocyanins) as an additive further supports UPF classification.
Other chocolate & sweets Nomi has checked — these ones aren't ultra-processed.
STRAWBERRY PRESERVE
Wilkin & Sons Ltd
Not UPF
Custom - Strawberry Jam
Hartley's
Not UPF
Lemon curd
Tiptree, Wilkin & Sons Ltd.
Not UPF
Taste the Difference Bitter Seville Orange Marmalade
Sainsbury's, Taste the difference
Not UPF
Mackays Seedless Bramble Preserve 340G
Mackays
Not UPF
pure Canadian maple syrup
Asda
Not UPF
Rapberry Jam
Sainsbury’s
Not UPF
Maple Syrup
Asda
Not UPF
Cinnamon honey
Rowse
Not UPF
Chocolate Hazelnut Spread
Pip & Nut
Not UPF
Yes — Treat strawberry by Askeys is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as UPF because it contains industrial ingredients/additives including invert sugar syrup (an industrially processed inverted sugar) and natural flavouring, both of which fall under NOVA ultra-processed criteria. Presence of colour (anthocyanins) as an additive further supports UPF classification.
Nomi flags 2 ingredients in Treat strawberry as ultra-processed markers: invert sugar syrup, natural flavouring. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.