No — Mackays Seedless Bramble Preserve 340G is not ultra-processed.
The ingredients are sugar, seedless brambles, pectin as a traditional gelling agent, and citric acid as an acidity regulator. These are all basic or minimally processed ingredients commonly used in home jam-making, with no industrial sweeteners, flavorings, or complex additives, so this preserve is not classified as ultra-processed (UPF) under NOVA.
Other chocolate & sweets products Nomi has analysed ingredient by ingredient.
Strawberry Jam
Fearne & Rosie
UPF
Marshmallow Fluff
Durkee-Mower, Genuport Trade
UPF
Treat strawberry
Askeys
UPF
Nutella
Ferrero
UPF
Nutella
Nutella,Ferrero
UPF
poulain
Poulain
UPF
Nutella
Ferrero
UPF
Raspberry Conserve
Bonne Maman
Not UPF
Caramel Biscuit Spread
Lotus
UPF
Biscoff Crunchy Pâte À Tartiner
Lotus
UPF
No — Mackays Seedless Bramble Preserve 340G by Mackays is not ultra-processed, so it is not a UPF (ultra-processed food). The ingredients are sugar, seedless brambles, pectin as a traditional gelling agent, and citric acid as an acidity regulator. These are all basic or minimally processed ingredients commonly used in home jam-making, with no industrial sweeteners, flavorings, or complex additives, so this preserve is not classified as ultra-processed (UPF) under NOVA.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
Free download · No subscription needed to start scanning


Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.