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Rustic White Bloomer by Hovis
Hovis

Rustic White Bloomer

Barcode 5010003065642
Scanned  32  times by Nomi users
Ultra-Processed Food (UPF)

Yes — Rustic White Bloomer is ultra-processed.

Classified as ultra-processed because it contains palm vegetable fat, an emulsifier (E472e), and added wheat protein and soya flour, which are industrially processed ingredients/additives according to NOVA-style criteria.

Ingredients

No ultra-processed markers
  • OK
    wheat flour
    Basic wheat flour fortified with minerals and B vitamins (calcium, iron, niacin, thiamin). Common baking ingredient.
  • OK
    water
    Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
  • OK
    starter dough (8%) (contains: wheat flour (with added calcium, iron, vitamin b3, vitamin b1), water, salt, yeast)
  • OK
    yeast
    A living microorganism used as a leavening agent in baking.
  • OK
    fermented wheat flour
    Wheat flour that has undergone fermentation, typically with yeast or lactic acid bacteria, used to help leaven or alter flavor in baked products.
  • OK
    wheat protein
    Protein derived from wheat; often used as a gluten-rich ingredient to improve dough structure.
  • OK
    vegetable fat (palm, rapeseed)
  • OK
    sea salt
    A basic mineral-rich salt derived from evaporated seawater, used as a seasoning and preservative.
  • OK
    dehydrated sourdough (wheat)
  • OK
    soy flour
    A basic single-ingredient flour made from soybeans, used as a gluten-free flour option with high protein content.
  • OK
    emulsifier: e472e
  • OK
    ascorbic acid (vitamin c) used as flour treatment agent
    Ascorbic acid added to flour as a processing agent to improve dough strength and flour performance; commonly used as a bakery additive.

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Swap it for something less processed

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Other breads & wraps Nomi has checked — these ones aren't ultra-processed.

Common questions about Rustic White Bloomer

Is Rustic White Bloomer ultra-processed?

Yes — Rustic White Bloomer by Hovis is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because it contains palm vegetable fat, an emulsifier (E472e), and added wheat protein and soya flour, which are industrially processed ingredients/additives according to NOVA-style criteria.

What are healthier alternatives to Rustic White Bloomer?

Nomi has reviewed similar products that are not ultra-processed, including Sourdough White Ciabattin by Jason's, Hand Finished White Sourdough by Coop, Sainsburys White Sourdough Bloomer by Sainsbury’s sourdough bloomer. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.

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