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Yes — Medium Sliced Soft White Bread is ultra-processed.
Not a great choice for everyday.
This bread is ultra-processed because it contains several industrial additives and a highly processed oil. The vegetable oil (rapeseed and sustainable palm) is a pre-identified UPF ingredient; palm fruit oil is highly refined and processed. Calcium propionate is a pre-identified UPF preservative. The emulsifiers E481 and E472e are industrial emulsifying agents that contribute to a UPF classification. The fortified wheat flour, yeast, salt, ascorbic acid, water, and soya flour do not independently make the product ultra-processed.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
THE GREAT WHITE
JASON'S SOURDOUGH
Not UPF
SLICED WHITE SOURDOUGH BREAD WITH GRAINS & SEEDS
JASONS SOURDOUGH
Not UPF
Sourdough
Jason's
Not UPF
Rye & Mixed Seed Sourdough Bread
Tesco
Not UPF
Seeded Sourdough Bread
Specially Selected
Not UPF
Everyday White Rolls
Jason's
Not UPF
Dark Rye Sourdough
Specially Selected
Not UPF
Organic Piadina 4 Wholeblend Flatbreads with Extra Virgin Olive Oil
Crosta & Mollica
Not UPF
Hand finished seeded sourdough bread
Coop
Not UPF
White Sourdough
Sainsbury's
Not UPF
Yes — Medium Sliced Soft White Bread by Warburtons is ultra-processed, so it counts as a UPF (ultra-processed food). This bread is ultra-processed because it contains several industrial additives and a highly processed oil. The vegetable oil (rapeseed and sustainable palm) is a pre-identified UPF ingredient; palm fruit oil is highly refined and processed. Calcium propionate is a pre-identified UPF preservative. The emulsifiers E481 and E472e are industrial emulsifying agents that contribute to a UPF classification. The fortified wheat flour, yeast, salt, ascorbic acid, water, and soya flour do not independently make the product ultra-processed.
Nomi flags 4 ingredients in Medium Sliced Soft White Bread as ultra-processed markers: vegetable oil (rapeseed, sustainable palm), calcium propionate, emulsifiers (e481, e472e), flour treatment agent (ascorbic acid). See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Everyday White Rolls by Jason's, Hand Finished White Sourdough by Coop, Sainsburys White Sourdough Bloomer by Sainsbury’s sourdough bloomer. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.