Yes — Milk Roll Sliced White Bread is ultra-processed.
The product is classified as ultra-processed (UPF) because it contains industrial ingredients/additives such as vegetable oils (rapeseed and sustainable palm) and preservative calcium propionate. These are hallmark UPF ingredients under NOVA. Other ingredients like fortified wheat flour, dried skimmed milk powder, butter, yeast, salt, soya flour, and ascorbic acid are not UPF on their own, but the presence of the identified UPF additives makes the overall product UPF.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
Spelt Sourdough Bread
Waitrose
Not UPF
Sensational Soya & Linseed Bread
Vogel’s
Not UPF
Rye Seed Bread
Schneider Brot
Not UPF
In Store Baked Sourdough Bloomer
Tesco
Not UPF
6 PETIT PAINS
TESCO
Not UPF
White sourdough
Asda
Not UPF
Sunflower and spelt loaf
M&S
Not UPF
White Sourdough Bloomer
Sainsburys
Not UPF
Kalamata Olive Bloomer
Sainsbury's Taste the Difference
Not UPF
Multiseed loaf
Sainsbury
Not UPF
Yes — Milk Roll Sliced White Bread by Warburtons is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed (UPF) because it contains industrial ingredients/additives such as vegetable oils (rapeseed and sustainable palm) and preservative calcium propionate. These are hallmark UPF ingredients under NOVA. Other ingredients like fortified wheat flour, dried skimmed milk powder, butter, yeast, salt, soya flour, and ascorbic acid are not UPF on their own, but the presence of the identified UPF additives makes the overall product UPF.
Nomi flags 2 ingredients in Milk Roll Sliced White Bread as ultra-processed markers: vegetable oils (rapeseed and sustainable palm), calcium propionate. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Sourdough White Ciabattin by Jason's, Hand Finished White Sourdough by Coop, Sainsburys White Sourdough Bloomer by Sainsbury’s sourdough bloomer. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.