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Yes — 6 Soft White Rolls Sliced is ultra-processed.
Ultra-processed; best enjoyed occasionally rather than every day.
White rolls are ultra-processed because they contain several industrial additives and a highly processed oil. Contributing ingredients include vegetable oil containing rapeseed and sustainable palm oil, which is pre-identified as UPF; emulsifiers E472e, E471, and E481; gelling agent E466; preservative calcium propionate; and flour treatment agent E920. These industrial formulations and additives meet the criteria for NOVA ultra-processed food. Fortifying wheat flour with calcium, iron, niacin, and thiamine, as well as the sugar, salt, yeast, and ascorbic acid, does not independently cause the classification.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Allinson's Scandalous Seeds Wholemeal
Allinson's
Not UPF
seven seeds and grains sourdough
Bertinet Bakery
Not UPF
4 Panini Rolls
Inspired Cuisine
Not UPF
Wheat & Rye Sourdough Bread
Waitrose
Not UPF
High-Protein Sliced Bread
MOLINO EL DÍO
Not UPF
Ciabatta rolls
Waitrose
Not UPF
MINI BREADSTICKS Pizza Flavour
BAKES
Not UPF
Bake at home white petits pains
Sainsbury's
Not UPF
White baton
Tesco
Not UPF
White Thinned Sourdough Loaf
ASDA
Not UPF
Yes — 6 Soft White Rolls Sliced by Warburtons is ultra-processed, so it counts as a UPF (ultra-processed food). White rolls are ultra-processed because they contain several industrial additives and a highly processed oil. Contributing ingredients include vegetable oil containing rapeseed and sustainable palm oil, which is pre-identified as UPF; emulsifiers E472e, E471, and E481; gelling agent E466; preservative calcium propionate; and flour treatment agent E920. These industrial formulations and additives meet the criteria for NOVA ultra-processed food. Fortifying wheat flour with calcium, iron, niacin, and thiamine, as well as the sugar, salt, yeast, and ascorbic acid, does not independently cause the classification.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.