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Yes — 6 Soft White Rolls Sliced is ultra-processed.
Ultra-processed; best enjoyed occasionally rather than every day.
White rolls are ultra-processed because they contain several industrial additives and a highly processed oil. Contributing ingredients include vegetable oil containing rapeseed and sustainable palm oil, which is pre-identified as UPF; emulsifiers E472e, E471, and E481; gelling agent E466; preservative calcium propionate; and flour treatment agent E920. These industrial formulations and additives meet the criteria for NOVA ultra-processed food. Fortifying wheat flour with calcium, iron, niacin, and thiamine, as well as the sugar, salt, yeast, and ascorbic acid, does not independently cause the classification.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Wheat flour sourdough bread
sainsbury's bakery,Sainsbury's
Not UPF
Allinson's Scandalous Seeds Wholemeal
Allinson's
Not UPF
seven seeds and grains sourdough
Bertinet Bakery
Not UPF
4 Panini Rolls
Inspired Cuisine
Not UPF
Wheat & Rye Sourdough Bread
Waitrose
Not UPF
Jason's sourdough grains and seeds
Jason’s
Not UPF
High-Protein Sliced Bread
MOLINO EL DÍO
Not UPF
Ciabatta rolls
Waitrose
Not UPF
Multi-Seed Flatbread Thins
Rivercote
Not UPF
MINI BREADSTICKS Pizza Flavour
BAKES
Not UPF
Yes — 6 Soft White Rolls Sliced by Warburtons is ultra-processed, so it counts as a UPF (ultra-processed food). White rolls are ultra-processed because they contain several industrial additives and a highly processed oil. Contributing ingredients include vegetable oil containing rapeseed and sustainable palm oil, which is pre-identified as UPF; emulsifiers E472e, E471, and E481; gelling agent E466; preservative calcium propionate; and flour treatment agent E920. These industrial formulations and additives meet the criteria for NOVA ultra-processed food. Fortifying wheat flour with calcium, iron, niacin, and thiamine, as well as the sugar, salt, yeast, and ascorbic acid, does not independently cause the classification.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.