Yes — 6 Soft White Rolls Sliced is ultra-processed.
Ultra-processed; best enjoyed occasionally rather than every day.
White rolls are ultra-processed because they contain several industrial additives and a highly processed oil. Contributing ingredients include vegetable oil containing rapeseed and sustainable palm oil, which is pre-identified as UPF; emulsifiers E472e, E471, and E481; gelling agent E466; preservative calcium propionate; and flour treatment agent E920. These industrial formulations and additives meet the criteria for NOVA ultra-processed food. Fortifying wheat flour with calcium, iron, niacin, and thiamine, as well as the sugar, salt, yeast, and ascorbic acid, does not independently cause the classification.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
THE GREAT WHITE
JASON'S SOURDOUGH
Not UPF
SLICED WHITE SOURDOUGH BREAD WITH GRAINS & SEEDS
JASONS SOURDOUGH
Not UPF
Sourdough
Jason's
Not UPF
Rye & Mixed Seed Sourdough Bread
Tesco
Not UPF
Seeded Sourdough Bread
Specially Selected
Not UPF
Everyday White Rolls
Jason's
Not UPF
Dark Rye Sourdough
Specially Selected
Not UPF
Organic Piadina 4 Wholeblend Flatbreads with Extra Virgin Olive Oil
Crosta & Mollica
Not UPF
Hand finished seeded sourdough bread
Coop
Not UPF
White Sourdough
Sainsbury's
Not UPF
Yes — 6 Soft White Rolls Sliced by Warburtons is ultra-processed, so it counts as a UPF (ultra-processed food). White rolls are ultra-processed because they contain several industrial additives and a highly processed oil. Contributing ingredients include vegetable oil containing rapeseed and sustainable palm oil, which is pre-identified as UPF; emulsifiers E472e, E471, and E481; gelling agent E466; preservative calcium propionate; and flour treatment agent E920. These industrial formulations and additives meet the criteria for NOVA ultra-processed food. Fortifying wheat flour with calcium, iron, niacin, and thiamine, as well as the sugar, salt, yeast, and ascorbic acid, does not independently cause the classification.
Nomi flags 7 ingredients in 6 Soft White Rolls Sliced as ultra-processed markers: vegetable oil (rapeseed, sustainable palm), e472e emulsifier (polyglycerol esters of fatty acids), mono- and diglycerides, e481, e466 (carboxymethyl cellulose), calcium propionate, e920 l-cysteine. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Everyday White Rolls by Jason's, 4 White Rolls by Marks & Spencer, CIABATTA ROLLS by Aldi. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.