Yes — Sliced Wholemeal Rolls is ultra-processed.
Classified as UPF because it contains ultra-processed additives and ingredients, including emulsifiers (E472e, E471, E481), preservative (calcium propionate), flour treatment agents (ascorbic acid in this context of industrial dough conditioning, E920), and refined palm oil in the vegetable oils blend.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
Olive & Rosemary Sourdough
Asda
Not UPF
Bagel Thins
Village Bakery
Not UPF
Tesco halkidiki & kalamata Olive batard
Tesco
Not UPF
Bagel thins
Rowan Hill Bakery
Not UPF
Vogel's Glorious Original Mixed Grain
Not UPF
2 half ciabata
Marks & Spencer
Not UPF
Biona rye bread
Biona
Not UPF
Whole Grain Rye Bread
Schneider Brot
Not UPF
Seeded Sourdough Half Bloomer
Sainsbury's
Not UPF
Seeded
Hovis
Not UPF
Yes — Sliced Wholemeal Rolls by Warburtons is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as UPF because it contains ultra-processed additives and ingredients, including emulsifiers (E472e, E471, E481), preservative (calcium propionate), flour treatment agents (ascorbic acid in this context of industrial dough conditioning, E920), and refined palm oil in the vegetable oils blend.
Nomi flags 4 ingredients in Sliced Wholemeal Rolls as ultra-processed markers: vegetable oils, e472e emulsifier (polyglycerol esters of fatty acids), mono- and diglycerides, e920 l-cysteine. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Everyday White Rolls by Jason's, 4 White Rolls by Marks & Spencer, CIABATTA ROLLS by Aldi. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.