Kingsmill

Wholemeal

Barcode 5010092093243

Scanned 53 times by Nomi users

Yes — Wholemeal is ultra-processed.

Not a great choice for everyday.

This is ultra-processed because it contains several industrial ingredients and additives: vegetable oils, including rapeseed and highly processed palm oil; E471 (mono- and diglycerides of fatty acids), an emulsifier; and E472e (diacetyltartaric acid esters of mono- and diglycerides), an emulsifier. These additives and industrially processed oils meet the criteria for ultra-processing. Calcium propionate and ascorbic acid are preservatives and processing aids, but the main classification is driven by the vegetable oils, E471, and E472e.

Ingredients

3 ultra-processed markers

OK

wholemeal wheat flour

A coarse, whole-grain flour ground from the entire wheat kernel, used as a basic baking ingredient.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

malted wheat (kibbled)

Coarsely milled malted wheat used to add flavor and fermentable sugars in baking or brewing contexts.
OK

wheat protein

Protein derived from wheat; often used as a gluten-rich ingredient to improve dough structure.
OK

yeast

A living microorganism used as a leavening agent in baking.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
UPF

vegetable oils (rapeseed, palm)

Blend of refined vegetable oils, including rapeseed and palm oil; palm oil is highly processed.
OK

malted barley flour

Flour milled from malted barley, a basic cereal ingredient used in baking and brewing.
OK

vinegar

A sour-tasting liquid produced by fermentation, widely used as a condiment and preservative.
UPF

mono- and diglycerides

A common food additive used as an emulsifier made from glycerides of fatty acids; often derived from vegetable fats. It helps improve texture and shelf-life.
UPF

e472e (esterified mono- and diglycerides of fatty acids)

Food additive in the E472 range, an emulsifier/solubilizer derived from mono- and diglycerides.
OK

soy flour

A basic single-ingredient flour made from soybeans, used as a gluten-free flour option with high protein content.
OK

calcium propionate

A salt of propionic acid used as a mold inhibitor in bread and baked goods; also acts as a preservative.
OK

ascorbic acid (vitamin c)

A water-soluble vitamin (vitamin C) used as an antioxidant and preservative in foods.

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Not Ultra-Processed

Sourdough Wholemeal Ciabattin

Jason's

View product →

Swap it for something less processed

See all Breakfast Cereals & Bars →

Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.

Common questions about Wholemeal

Is Wholemeal ultra-processed?

Yes — Wholemeal by Kingsmill is ultra-processed, so it counts as a UPF (ultra-processed food). This is ultra-processed because it contains several industrial ingredients and additives: vegetable oils, including rapeseed and highly processed palm oil; E471 (mono- and diglycerides of fatty acids), an emulsifier; and E472e (diacetyltartaric acid esters of mono- and diglycerides), an emulsifier. These additives and industrially processed oils meet the criteria for ultra-processing. Calcium propionate and ascorbic acid are preservatives and processing aids, but the main classification is driven by the vegetable oils, E471, and E472e.

Which ingredients in Wholemeal are ultra-processed?

Nomi flags 3 ingredients in Wholemeal as ultra-processed markers: vegetable oils (rapeseed, palm), mono- and diglycerides, e472e (esterified mono- and diglycerides of fatty acids). See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Wholemeal?

Nomi has reviewed similar products that are not ultra-processed, including Sourdough Wholemeal Ciabattin by Jason's. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.