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Yes — Extra Fruity Hot Cross Buns is ultra-processed.
Not a great choice for everyday.
These hot cross buns are ultra-processed because they contain emulsifiers—mono- and diglycerides of fatty acids and mono- and diacetyltartaric acid esters of mono- and diglycerides—which are industrial formulation additives. They also contain palm fat, a refined and highly processed oil, and flavouring, a pre-identified UPF ingredient. The other ingredients, such as fortified wheat flour, sugar, fruit, butter, spices, yeast, salt, acetic acid, and ascorbic acid, do not independently make the product UPF.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Sourdough Crumpets
Jason’s
Not UPF
WHOLEMEAL PITTA
Cohens Bakery
Not UPF
Seeded Wheat Bread
M&S
Not UPF
GARLIC & HERB CROUTONS
TESCO
Not UPF
Sainsbury’s Wholemeal Loaf 800g
Sainsbury's
Not UPF
Rye Bread
Marks & Spencers
Not UPF
Seeded Oat Snack
Marks & Spencers
Not UPF
Spanish Cheese And Tomato Pan De Cristal
M&S
Not UPF
White Bread
M&S FOOD
Not UPF
Yes — Extra Fruity Hot Cross Buns by the Best Morrisons is ultra-processed, so it counts as a UPF (ultra-processed food). These hot cross buns are ultra-processed because they contain emulsifiers—mono- and diglycerides of fatty acids and mono- and diacetyltartaric acid esters of mono- and diglycerides—which are industrial formulation additives. They also contain palm fat, a refined and highly processed oil, and flavouring, a pre-identified UPF ingredient. The other ingredients, such as fortified wheat flour, sugar, fruit, butter, spices, yeast, salt, acetic acid, and ascorbic acid, do not independently make the product UPF.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.