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Yes — Crumpets is ultra-processed.
Classified as ultra-processed because it contains preservative (calcium propionate), which is an industrial additive used to extend shelf life and is characteristic of UPF according to NOVA.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
White Sourdough Bloomer
Sainsburys
Not UPF
Kalamata Olive Bloomer
Sainsbury's Taste the Difference
Not UPF
Multiseed loaf
Sainsbury
Not UPF
Seeded multigrain bloomer
Not UPF
Ultimate Crumpets
M&S
Not UPF
6 Seed & Cereal Original Pitta
The Food Doctor
Not UPF
Plain Breadsticks
ASDA
Not UPF
White Ciabattin
Jason's Sourdough
Not UPF
THE GREAT WHITE
JASON'S SOURDOUGH
Not UPF
SLICED WHITE SOURDOUGH BREAD WITH GRAINS & SEEDS
JASONS SOURDOUGH
Not UPF
Yes — Crumpets by Morrisons is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because it contains preservative (calcium propionate), which is an industrial additive used to extend shelf life and is characteristic of UPF according to NOVA.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.