Yes — Persian style flatbread is ultra-processed.
The product is ultra-processed because it contains industrial additives and preservatives beyond basic culinary ingredients. Specifically: preservatives (potassium sorbate, calcium propionate) and a stabiliser (carboxymethyl cellulose, likely what is meant by 'carboxymethyl cetose') are typical ultra-processed additives. Other ingredients like fortified wheat flour, basic oils, yeast, acidity regulator (citric acid) and standard raising agents are not UPF on their own, but the presence of these industrial additives classifies the overall product as UPF according to NOVA.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
Sunflower and spelt loaf
M&S
Not UPF
White Sourdough Bloomer
Sainsburys
Not UPF
Kalamata Olive Bloomer
Sainsbury's Taste the Difference
Not UPF
Multiseed loaf
Sainsbury
Not UPF
Seeded multigrain bloomer
Not UPF
6 Seed & Cereal Original Pitta
The Food Doctor
Not UPF
Plain Breadsticks
ASDA
Not UPF
Taste the Difference Luxury Sourdough Crumpets
Taste the difference, Sainsbury's
Not UPF
Stonebaked Ciabatta
Sainsbury's
Not UPF
Hovis Granary
Hovis
Not UPF
Yes — Persian style flatbread by Deli kitchen is ultra-processed, so it counts as a UPF (ultra-processed food). The product is ultra-processed because it contains industrial additives and preservatives beyond basic culinary ingredients. Specifically: preservatives (potassium sorbate, calcium propionate) and a stabiliser (carboxymethyl cellulose, likely what is meant by 'carboxymethyl cetose') are typical ultra-processed additives. Other ingredients like fortified wheat flour, basic oils, yeast, acidity regulator (citric acid) and standard raising agents are not UPF on their own, but the presence of these industrial additives classifies the overall product as UPF according to NOVA.
Nomi flags one ingredient in Persian style flatbread as an ultra-processed marker: preservatives (potassium sorbate, calcium propionate). See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.