McGhee's

Rolls

Barcode 5022111012869

Scanned 6 times by Nomi users

Yes — Rolls is ultra-processed.

The product contains industrial emulsifiers (E472e, E471), a flour treatment agent (E300 – ascorbic acid used as a processing aid), and E920 (L-cysteine as a dough improver). Emulsifiers and dough improvers are characteristic of ultra-processed foods in the NOVA system, so the presence of E472e, E471, and E920 makes this product ultra-processed.

Ingredients

1 ultra-processed marker

OK

wheat flour

A basic grain-based flour, fortified with minerals and B vitamins (calcium carbonate, iron, niacin, thiamine).
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

yeast

A living microorganism used as a leavening agent in baking.
OK

rice flour

A finely milled flour from milled rice, commonly used as a gluten-free thickener or flour substitute in baking and cooking.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
UPF

emulsifiers (e472e, e471)

Food additives that act as emulsifiers to improve texture and stability in foods.
OK

soy flour

A basic single-ingredient flour made from soybeans, used as a gluten-free flour option with high protein content.
OK

rapeseed oil

Cooking oil pressed from rapeseed; a common basic vegetable oil used for frying or baking.
OK

flour treatment agents (e300)

Ascorbic acid used as a flour improver to strengthen dough and improve baking performance.

Swap it for something less processed

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Common questions about Rolls

Is Rolls ultra-processed?

Yes — Rolls by McGhee's is ultra-processed, so it counts as a UPF (ultra-processed food). The product contains industrial emulsifiers (E472e, E471), a flour treatment agent (E300 – ascorbic acid used as a processing aid), and E920 (L-cysteine as a dough improver). Emulsifiers and dough improvers are characteristic of ultra-processed foods in the NOVA system, so the presence of E472e, E471, and E920 makes this product ultra-processed.

Which ingredients in Rolls are ultra-processed?

Nomi flags one ingredient in Rolls as an ultra-processed marker: emulsifiers (e472e, e471). See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.