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Yes — Fruity favourites is ultra-processed.
This product is ultra-processed because it contains natural flavouring, which is an industrially produced additive used to modify taste. Other ingredients like organic yogurt, fruit purées, sugar, maize starch, lemon juice, and lactase enzyme do not by themselves make it ultra-processed, but the presence of natural flavouring is enough to classify the overall product as ultra-processed under NOVA.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other dairy, eggs & yoghurt Nomi has checked — these ones aren't ultra-processed.
Fat Free Authentic Greek Yogurt
Sainsbury's
Not UPF
Bonne Maman yoghurt apricot
Bonne Maman
Not UPF
NATURAL YOGURT
Milbona Lidl
Not UPF
Kefir Natural Fermented Yogurt
Yeo Valley Organic
Not UPF
5% Greek Yogurt
Fage
Not UPF
Organic Natural Yoghurt
Yeo Valley
Not UPF
Fage Total 0% Yogurt
Fage
Not UPF
Greek Style Yoghurt
Yeo Valley
Not UPF
5% Greek Yoghurt
Fage
Not UPF
Authentic Greek Yogurt
Brooklea
Not UPF
Yes — Fruity favourites by Yeo Valley is ultra-processed, so it counts as a UPF (ultra-processed food). This product is ultra-processed because it contains natural flavouring, which is an industrially produced additive used to modify taste. Other ingredients like organic yogurt, fruit purées, sugar, maize starch, lemon juice, and lactase enzyme do not by themselves make it ultra-processed, but the presence of natural flavouring is enough to classify the overall product as ultra-processed under NOVA.
Nomi flags one ingredient in Fruity favourites as an ultra-processed marker: natural flavouring. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Organic Natural Yoghurt by Yeo Valley, Greek style natural yoghurt by Brooklea, Authentic Greek Yoghurt by Taste The Difference. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.
