Asda

Wholemeal Medium Sliced

Barcode 5054781496717

Scanned 34 times by Nomi users

Yes — Wholemeal Medium Sliced is ultra-processed.

Classified as ultra-processed because the ingredient list includes several industrial additives and refined ingredients: palm fat and palm oil (highly refined oils), emulsifier mono- and diacetyl tartaric acid esters of mono- and diglycerides of fatty acids, preservative calcium propionate, and malted barley flour functioning as a processed flavor enhancer. These ingredients place the product in the NOVA ultra-processed category.

Ingredients

3 ultra-processed markers

OK

wholemeal wheat flour

A coarse, whole-grain flour ground from the entire wheat kernel, used as a basic baking ingredient.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

wheat protein

Protein derived from wheat; often used as a gluten-rich ingredient to improve dough structure.
OK

yeast

A living microorganism used as a leavening agent in baking.
OK

wheat bran

Outer layer of the wheat kernel, high in fiber and nutrients, commonly used as a baking or cereal ingredient.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

vegetable oils [rapeseed oil
UPF

palm fat

A fat derived from the fruit of oil palm. Often a highly processed vegetable oil used in food production.
UPF

palm oil

Palm oil derived from the fruit of oil palms. When refined/processed, it is a highly processed oil product often used in processed foods.
OK

malted barley flour

Flour milled from malted barley, a basic cereal ingredient used in baking and brewing.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

spirit vinegar

A clear, distilled vinegar typically made from fermented alcohol (ethanol) and used for pickling, flavoring, and preservation.
UPF

calcium propionate

A food preservative added to baked goods to inhibit mold and bacterial growth.
OK

emulsifier (mono - and diacetyl tartaric acid esters of mono - and diglycerides of fatty acids)
OK

ascorbic acid (flour treatment agent)

Ascorbic acid (vitamin C) used as a dough conditioner to strengthen gluten structure in flour.

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Not Ultra-Processed

Sourdough Wholemeal Ciabattin

Jason's

View product →

Swap it for something less processed

See all Breads & Wraps →

Other breads & wraps Nomi has checked — these ones aren't ultra-processed.

Common questions about Wholemeal Medium Sliced

Is Wholemeal Medium Sliced ultra-processed?

Yes — Wholemeal Medium Sliced by Asda is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredient list includes several industrial additives and refined ingredients: palm fat and palm oil (highly refined oils), emulsifier mono- and diacetyl tartaric acid esters of mono- and diglycerides of fatty acids, preservative calcium propionate, and malted barley flour functioning as a processed flavor enhancer. These ingredients place the product in the NOVA ultra-processed category.

Which ingredients in Wholemeal Medium Sliced are ultra-processed?

Nomi flags 3 ingredients in Wholemeal Medium Sliced as ultra-processed markers: palm fat, palm oil, calcium propionate. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Wholemeal Medium Sliced?

Nomi has reviewed similar products that are not ultra-processed, including Sourdough Wholemeal Ciabattin by Jason's. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.