Yes — Strawberry Seedless is ultra-processed.
The product is classified as ultra-processed (UPF) because its ingredient list includes several industrial additives and refined ingredients: glucose-fructose syrup (an industrially extracted sugar syrup), acid (citric acid), gelling agent (pectin), and acidity regulator (sodium citrates). These ingredients go beyond basic culinary processing and are characteristic of NOVA group 4 ultra-processed foods.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other drinks Nomi has checked — these ones aren't ultra-processed.
Italian Tomato Puree
Sainsbury SO Organic
Not UPF
Inspired To Cook Sundried Tomato Paste
Sainsbury's
Not UPF
Italian Organic Tomato Purée
Mr Organic
Not UPF
Blackberry Fruit Bar
Zombie
Not UPF
Wild Blueberry Conserve
Bonne Maman
Not UPF
Chilli Jam
Stokes
Not UPF
Strawberry Jam
Lidl Simply
Not UPF
Dżem Porzeczka
Łowicz
Not UPF
Seville Orange Marmalade
MacKays
Not UPF
Yes — Strawberry Seedless by Hartley's is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed (UPF) because its ingredient list includes several industrial additives and refined ingredients: glucose-fructose syrup (an industrially extracted sugar syrup), acid (citric acid), gelling agent (pectin), and acidity regulator (sodium citrates). These ingredients go beyond basic culinary processing and are characteristic of NOVA group 4 ultra-processed foods.
Nomi flags 4 ingredients in Strawberry Seedless as ultra-processed markers: glucose-fructose syrup, citric acid, pectin, sodium citrate. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Strawberry High Fruit Content Spread by St. Dalfour. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.