No — Exceptional Strawberry Conserve is not ultra-processed.
Great choice! Made with simple, traditional ingredients.
This strawberry conserve is made from sugar, strawberries, lemon juice concentrate, pectin, and citric acid. These are traditional food ingredients: sugar is a basic culinary ingredient, lemon juice and strawberries are minimally processed foods, pectin is a traditional fruit-derived gelling agent, and citric acid is a basic acidity regulator. It contains no industrial sweetener syrups, refined or hydrogenated oils, artificial flavourings, emulsifiers, or other additives that would make it ultra-processed under NOVA.
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No — Exceptional Strawberry Conserve by Asda is not ultra-processed, so it is not a UPF (ultra-processed food). This strawberry conserve is made from sugar, strawberries, lemon juice concentrate, pectin, and citric acid. These are traditional food ingredients: sugar is a basic culinary ingredient, lemon juice and strawberries are minimally processed foods, pectin is a traditional fruit-derived gelling agent, and citric acid is a basic acidity regulator. It contains no industrial sweetener syrups, refined or hydrogenated oils, artificial flavourings, emulsifiers, or other additives that would make it ultra-processed under NOVA.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.