Lurpak

Softest

Barcode 5740900404557

Scanned 32 times by Nomi users

No — Softest is not ultra-processed.

All ingredients are basic dairy products (butter, buttermilk, lactic culture), a basic culinary oil (rapeseed oil), and salt. There are no industrial additives like emulsifiers, artificial sweeteners, refined syrups, flavorings, or texturizers, so it does not meet NOVA criteria for ultra-processed foods.

Ingredients

No ultra-processed markers

OK

butter (55%) (milk)
OK

rapeseed oil

A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
OK

buttermilk (6.5%) (milk)
OK

lactic culture (milk)

A culture of lactic acid bacteria used to ferment milk products (e.g., yogurt, cheese).
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.

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Common questions about Softest

Is Softest ultra-processed?

No — Softest by Lurpak is not ultra-processed, so it is not a UPF (ultra-processed food). All ingredients are basic dairy products (butter, buttermilk, lactic culture), a basic culinary oil (rapeseed oil), and salt. There are no industrial additives like emulsifiers, artificial sweeteners, refined syrups, flavorings, or texturizers, so it does not meet NOVA criteria for ultra-processed foods.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.