Yes — Medium Wholemeal Super Soft Loaf is ultra-processed.
This bread is ultra-processed because it contains several industrially processed ingredients and additives. The palm oil and fractionated palm oil are highly refined oils; wheat flour with added calcium carbonate, iron, niacin, and thiamin is a pre-identified UPF ingredient; caramelised sugar syrup is also pre-identified as UPF; and malted wheat is an industrially processed extract used to enhance flavour. These ingredients go beyond basic bread-making ingredients and indicate an industrial formulation.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
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Half Baguette
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Seeded Sourdough Bread
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Yes — Medium Wholemeal Super Soft Loaf by Marks & Spencer is ultra-processed, so it counts as a UPF (ultra-processed food). This bread is ultra-processed because it contains several industrially processed ingredients and additives. The palm oil and fractionated palm oil are highly refined oils; wheat flour with added calcium carbonate, iron, niacin, and thiamin is a pre-identified UPF ingredient; caramelised sugar syrup is also pre-identified as UPF; and malted wheat is an industrially processed extract used to enhance flavour. These ingredients go beyond basic bread-making ingredients and indicate an industrial formulation.
Nomi flags 2 ingredients in Medium Wholemeal Super Soft Loaf as ultra-processed markers: palm oil - fractionated palm oil - wheatflour (contains gluten), wheatflour contains gluten (with wheatflour, calcium carbonate, iron, niacin, thiamin) caramelised sugar syrup. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Sourdough Wholemeal Ciabattin by Jason's. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.