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No — Sourdough Brioche Buns is not ultra-processed.
A traditional, ingredient-focused bake suitable for occasional enjoyment.
This is a traditional baked bread product made from wheat flour, milk, cream, sugar, yeast, salt, wheat fibre, wheat flakes, egg, and butter. None of these ingredients are industrial formulations or UPF additives under the stated NOVA criteria. The vitamin D yeast is used for fortification and does not make the product ultra-processed. Therefore, the buns are not classified as ultra-processed.
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No — Sourdough Brioche Buns by Marks & Spencer is not ultra-processed, so it is not a UPF (ultra-processed food). This is a traditional baked bread product made from wheat flour, milk, cream, sugar, yeast, salt, wheat fibre, wheat flakes, egg, and butter. None of these ingredients are industrial formulations or UPF additives under the stated NOVA criteria. The vitamin D yeast is used for fortification and does not make the product ultra-processed. Therefore, the buns are not classified as ultra-processed.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.