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Yes — Soft Wholemeal Rolls is ultra-processed.
The ingredient list includes industrial additives and processing aids such as emulsifiers E471 and E472e, as well as palm oil, which are characteristic of ultra-processed foods under NOVA. Therefore the product is classified as UPF.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
Tesco halkidiki & kalamata Olive batard
Tesco
Not UPF
Bagel thins
Rowan Hill Bakery
Not UPF
Vogel's Glorious Original Mixed Grain
Not UPF
2 half ciabata
Marks & Spencer
Not UPF
Biona rye bread
Biona
Not UPF
Whole Grain Rye Bread
Schneider Brot
Not UPF
Seeded Sourdough Half Bloomer
Sainsbury's
Not UPF
Seeded
Hovis
Not UPF
12 Crunchy Taco Shells
Old El Paso
Not UPF
CIABATTA ROLLS
Aldi
Not UPF
Yes — Soft Wholemeal Rolls by M&S Bakery is ultra-processed, so it counts as a UPF (ultra-processed food). The ingredient list includes industrial additives and processing aids such as emulsifiers E471 and E472e, as well as palm oil, which are characteristic of ultra-processed foods under NOVA. Therefore the product is classified as UPF.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.