Yes — Pain aux fruits de luxe is ultra-processed.
The product is ultra-processed because it contains industrial additives and ingredients such as sirop de sucre inverti (an industrially processed inverted sugar syrup), emulsifiers (E471, E472e), highly processed palm oil and palm fat, and wheat starch. These additives and refined ingredients are characteristic of ultra-processed foods in the NOVA classification.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
High-Protein Sliced Bread
MOLINO EL DÍO
Not UPF
Ciabatta rolls
Waitrose
Not UPF
MINI BREADSTICKS Pizza Flavour
BAKES
Not UPF
White baton
Tesco
Not UPF
Bake at home white petits pains
Sainsbury's
Not UPF
White Thinned Sourdough Loaf
ASDA
Not UPF
Half Baguette
M&S Bakery
Not UPF
The 30 70 medium sliced loaf
M&S
Not UPF
2 White Baguettes
Co-op
Not UPF
Seeded Sourdough Bread
No1 Waitrose
Not UPF
Yes — Pain aux fruits de luxe by M&S Food is ultra-processed, so it counts as a UPF (ultra-processed food). The product is ultra-processed because it contains industrial additives and ingredients such as sirop de sucre inverti (an industrially processed inverted sugar syrup), emulsifiers (E471, E472e), highly processed palm oil and palm fat, and wheat starch. These additives and refined ingredients are characteristic of ultra-processed foods in the NOVA classification.
Nomi flags one ingredient in Pain aux fruits de luxe as an ultra-processed marker: inverted sugar syrup. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.