Sainsbury's

Milk Chocolate Chip Brioche Rolls

Barcode 01389463

Scanned 23 times by Nomi users

Yes — Milk Chocolate Chip Brioche Rolls is ultra-processed.

Classified as ultra-processed because the ingredient list includes industrial additives and formulations such as emulsifiers (sunflower lecithin; mono- and diglycerides of fatty acids) and added flavouring/flavourings, which fall under NOVA ultra-processed criteria.

Ingredients

5 ultra-processed markers

OK

wheat flour

Ground wheat used as a basic baking ingredient; simple, minimally processed cereal product.
OK

milk chocolate chip 16% (sugar, whole cows' _milk_ powder, cocoa butter)
OK

cocoa mass

Ground or melted cocoa beans; pure cocoa solids used for chocolate making.
OK

lactose

A disaccharide sugar found in milk.
UPF

sunflower lecithin

A natural phospholipid emulsifier derived from sunflower seeds, used to improve texture, blend fats and water, and stabilize emulsions in foods.
UPF

flavouring

A generic additive used to impart or enhance flavor; can be synthetic or derived from natural sources.
OK

pasteurised barn _egg_
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

rapeseed oil

A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
OK

skimmed cows' _milk_ powder
OK

pasteurised free range _egg_ white
OK

yeast

A living microorganism used as a leavening agent in baking.
UPF

mono- and diglycerides of fatty acids

Emulsifier derived from fatty acids used to improve texture, stability, and mouthfeel in foods; commonly added to baked goods, margarine, and processed foods.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
UPF

flavourings

Flavourings are additives that are used to enhance or impart flavor to food products. They are considered ultra-processed as they are synthetic or natural substances that are typically extracted, isolated, or synthesized for their flavor properties.
UPF

color (carotenes)

Food colorant derived from carotenes, used to impart or enhance yellow-orange hues in products.
OK

acerola extract

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Common questions about Milk Chocolate Chip Brioche Rolls

Is Milk Chocolate Chip Brioche Rolls ultra-processed?

Yes — Milk Chocolate Chip Brioche Rolls by Sainsbury's is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredient list includes industrial additives and formulations such as emulsifiers (sunflower lecithin; mono- and diglycerides of fatty acids) and added flavouring/flavourings, which fall under NOVA ultra-processed criteria.

Which ingredients in Milk Chocolate Chip Brioche Rolls are ultra-processed?

Nomi flags 5 ingredients in Milk Chocolate Chip Brioche Rolls as ultra-processed markers: sunflower lecithin, flavouring, mono- and diglycerides of fatty acids, flavourings, color (carotenes). See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.