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Yes — White muffins is ultra-processed.
The product is classified as ultra-processed (UPF). The ingredient list is valid. It contains several NOVA UPF markers: potassium sorbate (a preservative), palm oil and palm stearin (highly refined oils), and spirit vinegar used as an additive, all of which indicate industrial formulation beyond basic culinary processing. While many ingredients are basic (fortified wheat flour, water, yeast, sugar, salt, rapeseed oil, ascorbic acid as flour treatment), the presence of these industrial additives and refined palm-derived fats makes the overall product UPF.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
Hand Finished White Sourdough
Coop
Not UPF
Wholemeal Pittas
Sainsbury's
Not UPF
Sourdough Wholemeal Ciabattin
Jason's
Not UPF
6 Wholemeal Pittas
Village Bakery
Not UPF
Durum wheat flatbreads
crosta & mollica
Not UPF
Seeded Sourdough Half Bloomer
Sainsbury's
Not UPF
Seeded
Hovis
Not UPF
The Honey Soaked Seeded Bloomer
Village Bakery
Not UPF
12 Crunchy Taco Shells
Old El Paso
Not UPF
CIABATTA ROLLS
Aldi
Not UPF
Yes — White muffins by By Sainsbury's is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed (UPF). The ingredient list is valid. It contains several NOVA UPF markers: potassium sorbate (a preservative), palm oil and palm stearin (highly refined oils), and spirit vinegar used as an additive, all of which indicate industrial formulation beyond basic culinary processing. While many ingredients are basic (fortified wheat flour, water, yeast, sugar, salt, rapeseed oil, ascorbic acid as flour treatment), the presence of these industrial additives and refined palm-derived fats makes the overall product UPF.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.