Yes — White muffins is ultra-processed.
The product is classified as ultra-processed (UPF). The ingredient list is valid. It contains several NOVA UPF markers: potassium sorbate (a preservative), palm oil and palm stearin (highly refined oils), and spirit vinegar used as an additive, all of which indicate industrial formulation beyond basic culinary processing. While many ingredients are basic (fortified wheat flour, water, yeast, sugar, salt, rapeseed oil, ascorbic acid as flour treatment), the presence of these industrial additives and refined palm-derived fats makes the overall product UPF.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
Sourdough
Waitrose
Not UPF
Sainsbury's San Francisco Style Sourdough
Sainsbury's
Not UPF
Spelt Sourdough Bread
Waitrose
Not UPF
Sensational Soya & Linseed Bread
Vogel’s
Not UPF
Rye Seed Bread
Schneider Brot
Not UPF
In Store Baked Sourdough Bloomer
Tesco
Not UPF
6 PETIT PAINS
TESCO
Not UPF
White sourdough
Asda
Not UPF
Sunflower and spelt loaf
M&S
Not UPF
White Sourdough Bloomer
Sainsburys
Not UPF
Yes — White muffins by By Sainsbury's is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed (UPF). The ingredient list is valid. It contains several NOVA UPF markers: potassium sorbate (a preservative), palm oil and palm stearin (highly refined oils), and spirit vinegar used as an additive, all of which indicate industrial formulation beyond basic culinary processing. While many ingredients are basic (fortified wheat flour, water, yeast, sugar, salt, rapeseed oil, ascorbic acid as flour treatment), the presence of these industrial additives and refined palm-derived fats makes the overall product UPF.
Nomi flags 2 ingredients in White muffins as ultra-processed markers: palm oil, palm stearin. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.