Yes — Best of Both Thick is ultra-processed.
The bread contains several ultra-processed additives, including preservative E282 (calcium propionate) and emulsifiers E472e and E471, as well as lecithin E322. These are industrial additives used to extend shelf life and modify texture, which places the product in the ultra-processed (NOVA 4) category.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Seeded Sourdough Bread
Specially Selected
Not UPF
Everyday White Rolls
Jason's
Not UPF
Dark Rye Sourdough
Specially Selected
Not UPF
Organic Piadina 4 Wholeblend Flatbreads with Extra Virgin Olive Oil
Crosta & Mollica
Not UPF
Hand finished seeded sourdough bread
Coop
Not UPF
White Sourdough
Sainsbury's
Not UPF
Hand Finished White Sourdough
Coop
Not UPF
Wholemeal Pittas
Sainsbury's
Not UPF
Sourdough Wholemeal Ciabattin
Jason's
Not UPF
Durum wheat flatbreads
crosta & mollica
Not UPF
Yes — Best of Both Thick by Hovis is ultra-processed, so it counts as a UPF (ultra-processed food). The bread contains several ultra-processed additives, including preservative E282 (calcium propionate) and emulsifiers E472e and E471, as well as lecithin E322. These are industrial additives used to extend shelf life and modify texture, which places the product in the ultra-processed (NOVA 4) category.
Nomi flags 3 ingredients in Best of Both Thick as ultra-processed markers: calcium lactate, e472e emulsifier (polyglycerol esters of fatty acids), mono- and diglycerides. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Sourdough White Ciabattin by Jason's, Hand Finished White Sourdough by Coop, Sainsburys White Sourdough Bloomer by Sainsbury’s sourdough bloomer. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.