Yes — Pain chocolat is ultra-processed.
Classified as ultra-processed because it contains several industrial additives and processing aids, including emulsifier: lecithins (soya), emulsifier: mono- and diglycerides of fatty acids, thickener: guar gum, and added wheat proteins and milk proteins. These ingredients place it in NOVA Group 4 (UPF).
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
Taste the Difference Luxury Sourdough Crumpets
Taste the difference, Sainsbury's
Not UPF
Stonebaked Ciabatta
Sainsbury's
Not UPF
Hovis Granary
Hovis
Not UPF
Rye & Wheat Sourdough
Waitrose
Not UPF
Croissants
Tesco
Not UPF
Ciabatta Roll
Tesco
Not UPF
Sainsburys White Sourdough Bloomer
Sainsbury’s sourdough bloomer
Not UPF
wildfarmed sliced white
wildfarmed
Not UPF
Multiseed Loaf
Sainsbury's Taste The Difference
Not UPF
Cinnamon Knots
Aldi Specially Selected
Not UPF
Yes — Pain chocolat by Brioches Pasquier is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because it contains several industrial additives and processing aids, including emulsifier: lecithins (soya), emulsifier: mono- and diglycerides of fatty acids, thickener: guar gum, and added wheat proteins and milk proteins. These ingredients place it in NOVA Group 4 (UPF).
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.