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No — Hovis white is not ultra-processed.
The ingredient list contains basic ingredients (wheat flour, water, yeast, salt) and allowed minor additives (vitamin fortification, soya flour, ascorbic acid as a flour treatment agent). It does not contain industrial formulations like artificial sweeteners, emulsifiers, flavor enhancers, or industrial sugar syrups, so it is not classified as ultra-processed under NOVA.
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No — Hovis white by Hovis is not ultra-processed, so it is not a UPF (ultra-processed food). The ingredient list contains basic ingredients (wheat flour, water, yeast, salt) and allowed minor additives (vitamin fortification, soya flour, ascorbic acid as a flour treatment agent). It does not contain industrial formulations like artificial sweeteners, emulsifiers, flavor enhancers, or industrial sugar syrups, so it is not classified as ultra-processed under NOVA.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.