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Seeded tortilla wraps by Rowan Hill Bakery
Rowan Hill Bakery

Seeded tortilla wraps

Barcode 4056489239666
Scanned  62  times by Nomi users
Ultra-Processed Food (UPF)

Yes — Seeded tortilla wraps is ultra-processed.

This product is classified as ultra-processed (UPF) because it contains several industrial additives and processed ingredients, including palm oil (a highly processed refined oil), emulsifier (mono- and diglycerides of fatty acids), preservatives (calcium propionate, potassium sorbate), and humectant (glycerol). These additives and refined ingredients are characteristic of NOVA Group 4 ultra-processed foods.

Ingredients

4 ultra-processed markers
  • OK
    wholemeal _wheat_ flour 45%
  • OK
    water
    Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
  • OK
    fortified wheat flour
    Wheat flour fortified with vitamins and minerals (e.g., iron, niacin, thiamin, calcium carbonate).
  • UPF
    palm oil
    A widely used edible oil pressed from the fruit of oil palms; a basic culinary oil but highly processed in many commercial products.
  • OK
    mixed seeds 2.5% (yellow linseeds, brown linseeds)
  • OK
    poppy seeds
    Small seeds from the opium poppy (Papaver somniferum) used as a culinary ingredient in breads, pastries, and toppings. Nutritionally rich in healthy fats and minerals.
  • OK
    glycerol (humectant)
    Glycerol (glycerine) used as a humectant to retain moisture in foods; a simple, mono- and polyalcohol.
  • OK
    raising agents (diphosphates, sodium carbonates)
    Common baking raising agents using phosphate salts and carbonates to release carbon dioxide in doughs and batters.
  • OK
    sugar
    Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
  • OK
    citric acid
    A natural organic acid used to balance acidity and preserve foods; a common food additive.
  • UPF
    preservatives (calcium propionate, potassium sorbate)
    Preservatives used in foods to extend shelf life by inhibiting microbial growth. Includes calcium propionate and potassium sorbate, commonly used in breads, dairy, and processed foods. Considered food additives and are often listed in ingredient declarations.
  • UPF
    mono- and diglycerides of fatty acids
    Emulsifier derived from fatty acids used to improve texture, stability, and mouthfeel in foods; commonly added to baked goods, margarine, and processed foods.
  • OK
    salt
    Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
  • UPF
    l-cysteine
    A flour improver/dough conditioner (amino acid) used to strengthen gluten and improve dough machinability; typically produced industrially as a refined additive.

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Swap it for something less processed

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Other breads & wraps Nomi has checked — these ones aren't ultra-processed.

Common questions about Seeded tortilla wraps

Is Seeded tortilla wraps ultra-processed?

Yes — Seeded tortilla wraps by Rowan Hill Bakery is ultra-processed, so it counts as a UPF (ultra-processed food). This product is classified as ultra-processed (UPF) because it contains several industrial additives and processed ingredients, including palm oil (a highly processed refined oil), emulsifier (mono- and diglycerides of fatty acids), preservatives (calcium propionate, potassium sorbate), and humectant (glycerol). These additives and refined ingredients are characteristic of NOVA Group 4 ultra-processed foods.

Which ingredients in Seeded tortilla wraps are ultra-processed?

Nomi flags 4 ingredients in Seeded tortilla wraps as ultra-processed markers: palm oil, preservatives (calcium propionate, potassium sorbate), mono- and diglycerides of fatty acids, l-cysteine. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Seeded tortilla wraps?

Nomi has reviewed similar products that are not ultra-processed, including Organic Piadina 4 Wholeblend Flatbreads with Extra Virgin Olive Oil by Crosta & Mollica, Durum wheat flatbreads by crosta & mollica, Piadina by Crosta & Mollica. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.

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