Rowan hill

Soft thick wholemeal

Barcode 4056489438281

Scanned 16 times by Nomi users

Yes — Soft thick wholemeal is ultra-processed.

Classified as ultra-processed because it contains industrial additives and processing aids, including calcium propionate (preservative), mono- and diacetyl tartaric acid esters of mono- and diglycerides of fatty acids (emulsifier), and palm oil/fat (highly refined oil).

Ingredients

1 ultra-processed marker

OK

wholemeal wheat flour

A coarse, whole-grain flour ground from the entire wheat kernel, used as a basic baking ingredient.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

yeast

A living microorganism used as a leavening agent in baking.
OK

wheat protein

Protein derived from wheat; often used as a gluten-rich ingredient to improve dough structure.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

spirit vinegar

A clear, distilled vinegar typically made from fermented alcohol (ethanol) and used for pickling, flavoring, and preservation.
OK

vegetable oil (rapeseed oil, palm oil)
OK

caramelised sugar

A sugar that has been heated to develop a caramel flavor and color; essentially a processed form of sugar.
OK

preservative: calcium propionate; emulsifier: mono - and diacetyl tartaric acid esters of mono - and diglycerides of fatty acids; flour treatment agent: ascorbic acid
UPF

palm fat

A fat derived from the fruit of oil palm. Often a highly processed vegetable oil used in food production.

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Common questions about Soft thick wholemeal

Is Soft thick wholemeal ultra-processed?

Yes — Soft thick wholemeal by Rowan hill is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because it contains industrial additives and processing aids, including calcium propionate (preservative), mono- and diacetyl tartaric acid esters of mono- and diglycerides of fatty acids (emulsifier), and palm oil/fat (highly refined oil).

Which ingredients in Soft thick wholemeal are ultra-processed?

Nomi flags one ingredient in Soft thick wholemeal as an ultra-processed marker: palm fat. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.