Yes — Wholegrain, Wild & Red Rice is ultra-processed.
Not ideal for everyday eating because it contains industrial additives.
This product is classified as ultra-processed because it contains flavouring and turmeric extract, both of which are identified as UPF ingredients. Flavouring is an industrial flavour additive, while turmeric extract is an isolated extract used as an additive. The cooked rice, sunflower oil, salt, and garlic powder are not the factors driving the classification.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other ready meals Nomi has checked — these ones aren't ultra-processed.
All butter croissants
Bon Appetit
Not UPF
Bohnen weiß eingelegt in Tomatensoße
Eridanous
Not UPF
Butter croissant
Waitrose
Not UPF
All Butter Croissants
Prêt à manger
Not UPF
All Butter Croissants
Coop
Not UPF
4 all butter Croissants
Asda
Not UPF
5 Bean Medley
Merchant Gourmet
Not UPF
All butter croissants
Sainsburys
Not UPF
Marks & Spencer Frozen Croissanrs
Marks And Spencer
Not UPF
Yes — Wholegrain, Wild & Red Rice by Worldwide Foods is ultra-processed, so it counts as a UPF (ultra-processed food). This product is classified as ultra-processed because it contains flavouring and turmeric extract, both of which are identified as UPF ingredients. Flavouring is an industrial flavour additive, while turmeric extract is an isolated extract used as an additive. The cooked rice, sunflower oil, salt, and garlic powder are not the factors driving the classification.
Nomi flags 2 ingredients in Wholegrain, Wild & Red Rice as ultra-processed markers: flavouring, turmeric extract. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Brown, Red & Wild Wholegrain Rice by Merchant Gourmet, Wholegrain rice by Waitrose, wholegrain and wild rice by Sainsburys. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.