Yes — Pitta is ultra-processed.
The pitta bread is classified as ultra-processed because it contains the preservative calcium propionate, which is an industrial additive used to extend shelf life. The rest of the ingredients (fortified wheat flour, water, yeast, wheat gluten, salt) are basic culinary ingredients, but the inclusion of this preservative makes the overall product ultra-processed according to NOVA criteria.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
Multiseed loaf
Sainsbury
Not UPF
Seeded multigrain bloomer
Not UPF
Ultimate Crumpets
M&S
Not UPF
6 Seed & Cereal Original Pitta
The Food Doctor
Not UPF
Plain Breadsticks
ASDA
Not UPF
White Ciabattin
Jason's Sourdough
Not UPF
THE GREAT WHITE
JASON'S SOURDOUGH
Not UPF
SLICED WHITE SOURDOUGH BREAD WITH GRAINS & SEEDS
JASONS SOURDOUGH
Not UPF
Sourdough
Jason's
Not UPF
Rye & Mixed Seed Sourdough Bread
Tesco
Not UPF
Yes — Pitta by Waitrose,Essential Waitrose is ultra-processed, so it counts as a UPF (ultra-processed food). The pitta bread is classified as ultra-processed because it contains the preservative calcium propionate, which is an industrial additive used to extend shelf life. The rest of the ingredients (fortified wheat flour, water, yeast, wheat gluten, salt) are basic culinary ingredients, but the inclusion of this preservative makes the overall product ultra-processed according to NOVA criteria.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.