Waitrose & Partners

Waitrose Crumpets

Barcode 5000169644539

Scanned 14 times by Nomi users

Yes — Waitrose Crumpets is ultra-processed.

Classified as ultra-processed because the ingredient list includes preservative (potassium sorbate), an industrial additive used to extend shelf life, which meets the NOVA definition of ultra-processed foods.

Ingredients

1 ultra-processed marker

OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

wheat flour (wheat flour, calcium carbonate, iron, nacin, thiamin)
OK

spirit vinegar

A clear, distilled vinegar typically made from fermented alcohol (ethanol) and used for pickling, flavoring, and preservation.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

raising agents (disodium diphosphate, sodium hydrogen carbonate)

Raising agents used in baking. Disodium diphosphate is a leavening acid/salt combination; sodium hydrogen carbonate is baking soda, a basic leavening agent.
OK

yeast

A living microorganism used as a leavening agent in baking.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
UPF

potassium sorbate

Potassium sorbate is a widely used food preservative that inhibits the growth of molds, yeast, and some bacteria to extend shelf life.

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Common questions about Waitrose Crumpets

Is Waitrose Crumpets ultra-processed?

Yes — Waitrose Crumpets by Waitrose & Partners is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredient list includes preservative (potassium sorbate), an industrial additive used to extend shelf life, which meets the NOVA definition of ultra-processed foods.

Which ingredients in Waitrose Crumpets are ultra-processed?

Nomi flags one ingredient in Waitrose Crumpets as an ultra-processed marker: potassium sorbate. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.