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UPF Food Scanner
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Yes — Butter Broiche Rolls is ultra-processed.
Not a great choice for everyday.
This product is ultra-processed because it contains several industrial additives and formulations: mono- and diglycerides of fatty acids, an emulsifier; carboxymethylcellulose, a thickener; flavouring, a processed flavour additive; and beta-carotene colour, a pre-identified UPF ingredient. Hydrolysed wheat protein is also an industrially processed protein ingredient. These ingredients go beyond simple culinary preparation and support a UPF classification. The fortified wheat flour, sugar, rapeseed oil, butter, eggs, milk, yeast, salt, and ascorbic acid are not the factors driving the classification.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
White Sourdough Bloomer
Sainsburys
Not UPF
Kalamata Olive Bloomer
Sainsbury's Taste the Difference
Not UPF
Multiseed loaf
Sainsbury
Not UPF
Seeded multigrain bloomer
Not UPF
Ultimate Crumpets
M&S
Not UPF
6 Seed & Cereal Original Pitta
The Food Doctor
Not UPF
White Ciabattin
Jason's Sourdough
Not UPF
THE GREAT WHITE
JASON'S SOURDOUGH
Not UPF
SLICED WHITE SOURDOUGH BREAD WITH GRAINS & SEEDS
JASONS SOURDOUGH
Not UPF
Sourdough
Jason's
Not UPF
Yes — Butter Broiche Rolls by Tesco is ultra-processed, so it counts as a UPF (ultra-processed food). This product is ultra-processed because it contains several industrial additives and formulations: mono- and diglycerides of fatty acids, an emulsifier; carboxymethylcellulose, a thickener; flavouring, a processed flavour additive; and beta-carotene colour, a pre-identified UPF ingredient. Hydrolysed wheat protein is also an industrially processed protein ingredient. These ingredients go beyond simple culinary preparation and support a UPF classification. The fortified wheat flour, sugar, rapeseed oil, butter, eggs, milk, yeast, salt, and ascorbic acid are not the factors driving the classification.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.