Yes — Wheatgerm Bread is ultra-processed.
The ingredient list is valid. The product is classified as ultra-processed (UPF) because it contains industrial ingredients and additives, including vegetable fat (rapeseed, palm), which has been pre-identified as a UPF ingredient, and the emulsifier E472e. These additives go beyond basic culinary ingredients and indicate industrial formulation according to the NOVA classification.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
6 PETIT PAINS
TESCO
Not UPF
White sourdough
Asda
Not UPF
Sunflower and spelt loaf
M&S
Not UPF
White Sourdough Bloomer
Sainsburys
Not UPF
Kalamata Olive Bloomer
Sainsbury's Taste the Difference
Not UPF
Multiseed loaf
Sainsbury
Not UPF
Seeded multigrain bloomer
Not UPF
6 Seed & Cereal Original Pitta
The Food Doctor
Not UPF
Plain Breadsticks
ASDA
Not UPF
Taste the Difference Luxury Sourdough Crumpets
Taste the difference, Sainsbury's
Not UPF
Yes — Wheatgerm Bread by Hovis is ultra-processed, so it counts as a UPF (ultra-processed food). The ingredient list is valid. The product is classified as ultra-processed (UPF) because it contains industrial ingredients and additives, including vegetable fat (rapeseed, palm), which has been pre-identified as a UPF ingredient, and the emulsifier E472e. These additives go beyond basic culinary ingredients and indicate industrial formulation according to the NOVA classification.
Nomi flags one ingredient in Wheatgerm Bread as an ultra-processed marker: vegetable fat (rapeseed and palm). See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.