M&S

The 30 70 medium sliced loaf

Barcode 29420216

Scanned 21 times by Nomi users

No — The 30 70 medium sliced loaf is not ultra-processed.

This sliced loaf is made from flours, water, yeast, salt, basic vegetable oils, soya flour, and ascorbic acid as a flour treatment agent. These are standard baking ingredients and basic culinary oils, without industrial sweeteners, flavor enhancers, emulsifiers, or other cosmetic additives, so it is not classified as ultra-processed under NOVA.

Ingredients

No ultra-processed markers

OK

wheat flour

A basic cereal flour derived from wheat, containing gluten. Common pantry staple used for baking.
OK

iron

Essential mineral used as a nutrient or fortifying ingredient in foods.
OK

niacin (vitamin b3)

A water-soluble vitamin used as a nutrient and often added to foods as a fortifying vitamin.
OK

thiamin (43%) water. wholemeal wheatflour (contains gluten) (18%) wheat gluten. yeast (yeast - vitamin d yeast) dried fermented wheatflour (contains gluten) salt palm oil soya flour rapeseed oil - flour treatment agent: ascorbic acid

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Common questions about The 30 70 medium sliced loaf

Is The 30 70 medium sliced loaf ultra-processed?

No — The 30 70 medium sliced loaf by M&S is not ultra-processed, so it is not a UPF (ultra-processed food). This sliced loaf is made from flours, water, yeast, salt, basic vegetable oils, soya flour, and ascorbic acid as a flour treatment agent. These are standard baking ingredients and basic culinary oils, without industrial sweeteners, flavor enhancers, emulsifiers, or other cosmetic additives, so it is not classified as ultra-processed under NOVA.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.