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Seed Sensations by Hovis
Hovis

Seed Sensations

Barcode 5010003064744
Scanned  372  times by Nomi users
Ultra-Processed Food (UPF)

Yes — Seed Sensations is ultra-processed.

This bread is classified as ultra-processed because it contains industrial ingredients and additives such as wheat protein, preservative (E282), and emulsifier (E472e), which are characteristic of NOVA ultra-processed foods.

Ingredients

3 ultra-processed markers
  • OK
    wheat flour
    Milled wheat flour fortified with added calcium, iron, niacin (vitamin B3) and thiamin (vitamin B1).
  • OK
    water
    Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
  • OK
    seed mix (13%)
    A mix of seeds including toasted brown linseed, toasted sunflower seeds, pumpkin seeds, millet seeds, golden linseed and poppy seeds.
  • OK
    yeast
    A living microorganism used as a leavening agent in baking.
  • UPF
    wheat protein
    Protein derived from wheat (gluten), often sold as vital wheat gluten or wheat gluten concentrate.
  • OK
    salt
    Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
  • OK
    soy flour
    A basic single-ingredient flour made from soybeans, used as a gluten-free flour option with high protein content.
  • OK
    malted barley flour
    Flour milled from malted barley, a basic cereal ingredient used in baking and brewing.
  • OK
    granulated sugar
    A basic, white crystalline sugar derived from sugar cane or sugar beet; a common sweetener used in baking and cooking.
  • OK
    barley flour
    Fine flour ground from barley; used in baking and as a cereal ingredient.
  • UPF
    calcium propionate (e282)
    A food preservative used to prevent mold growth in bakery products; an additive produced through industrial processes.
  • OK
    caramelised sugar
    A sugar that has been heated to develop a caramel flavor and color; essentially a processed form of sugar.
  • OK
    barley fibre
    Dietary fiber derived from barley; used to increase fibre content in foods or as a functional ingredient.
  • UPF
    emulsifier e472e
    A food additive used as an emulsifier in processed foods, typically an ester of mono- and diglycerides of fatty acids (E472e) to improve texture and stability.
  • OK
    ascorbic acid (flour treatment agent)
    Ascorbic acid (vitamin C) used as a dough conditioner to strengthen gluten structure in flour.

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Swap it for something less processed

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Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.

Common questions about Seed Sensations

Is Seed Sensations ultra-processed?

Yes — Seed Sensations by Hovis is ultra-processed, so it counts as a UPF (ultra-processed food). This bread is classified as ultra-processed because it contains industrial ingredients and additives such as wheat protein, preservative (E282), and emulsifier (E472e), which are characteristic of NOVA ultra-processed foods.

Which ingredients in Seed Sensations are ultra-processed?

Nomi flags 3 ingredients in Seed Sensations as ultra-processed markers: wheat protein, calcium propionate (e282), emulsifier e472e. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Seed Sensations?

Nomi has reviewed similar products that are not ultra-processed, including SLICED WHITE SOURDOUGH BREAD WITH GRAINS & SEEDS by JASONS SOURDOUGH, seven seeds and grains sourdough by Bertinet Bakery, Hand Finished Oat, Sunflower & Pumpkin Loaf by Coop Irresistible. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.

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