Yes — Seed Sensations is ultra-processed.
Not a great choice for everyday, despite its nutritious seeds.
This bread is ultra-processed because it contains the industrial additives wheat protein, preservative E282, and emulsifier E472e. These pre-identified UPF ingredients contribute to an industrial formulation. Malted barley flour is also an industrially processed flour ingredient used in bread-making. The fortified wheat flour, seeds, yeast, salt, sugar, caramelised sugar, barley fibre, and ascorbic acid do not independently determine the classification.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
Hand Finished White Sourdough
Coop
Not UPF
Wholemeal Pittas
Sainsbury's
Not UPF
Sourdough Wholemeal Ciabattin
Jason's
Not UPF
6 Wholemeal Pittas
Village Bakery
Not UPF
Durum wheat flatbreads
crosta & mollica
Not UPF
Seeded Sourdough Half Bloomer
Sainsbury's
Not UPF
Seeded
Hovis
Not UPF
The Honey Soaked Seeded Bloomer
Village Bakery
Not UPF
12 Crunchy Taco Shells
Old El Paso
Not UPF
CIABATTA ROLLS
Aldi
Not UPF
Yes — Seed Sensations by Hovis is ultra-processed, so it counts as a UPF (ultra-processed food). This bread is ultra-processed because it contains the industrial additives wheat protein, preservative E282, and emulsifier E472e. These pre-identified UPF ingredients contribute to an industrial formulation. Malted barley flour is also an industrially processed flour ingredient used in bread-making. The fortified wheat flour, seeds, yeast, salt, sugar, caramelised sugar, barley fibre, and ascorbic acid do not independently determine the classification.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.