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Seeded Batch by Hovis
Hovis

Seeded Batch

Barcode 5010003065604
Scanned  38  times by Nomi users
Ultra-Processed Food (UPF)

Yes — Seeded Batch is ultra-processed.

The ingredient list is valid. The product is ultra-processed because it contains dextrose and maltodextrin, which are industrially refined sugars, as well as additives such as preservative E282 (calcium propionate) and emulsifier E472e. These industrial additives classify the product as an ultra-processed food under NOVA.

Ingredients

3 ultra-processed markers
  • OK
    wheat flour
    A basic cereal flour from wheat with added minerals (calcium, iron) and vitamins (niacin) for nutrition fortification.
  • OK
    thiamine
    A water-soluble B vitamin (vitamin B1) used as a nutrient and fortification additive.
  • OK
    water
    Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
  • OK
    seed mix (10%) (contains brown l toasted brown linseed, toasted sunflower seeds, millet seed, golden linseed, poppy seed)
  • OK
    yeast
    A living microorganism used as a leavening agent in baking.
  • OK
    soy flour
    A basic single-ingredient flour made from soybeans, used as a gluten-free flour option with high protein content.
  • OK
    wheat protein
    Protein derived from wheat; often used as a gluten-rich ingredient to improve dough structure.
  • OK
    malted barley flour
    Flour milled from malted barley, a basic cereal ingredient used in baking and brewing.
  • OK
    salt
    Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
  • OK
    granulated sugar
    A basic, white crystalline sugar derived from sugar cane or sugar beet; a common sweetener used in baking and cooking.
  • OK
    barley flour
    Fine flour ground from barley; used in baking and as a cereal ingredient.
  • OK
    vegetable proteins
  • UPF
    calcium lactate
    A calcium salt of lactic acid used as a preservative and acidity regulator.
  • OK
    rapeseed o caramelised sugar
  • OK
    barley fibre
    Dietary fiber derived from barley; used to increase fibre content in foods or as a functional ingredient.
  • OK
    emulsifier: e472e
  • UPF
    dextrose
    A simple sugar derived from glucose. Commonly used as a sweetener and source of quick energy in foods.
  • UPF
    maltodextrin
    A white powder made from starch that has been partially hydrolyzed; used as a thickener or filler and widely used as a food additive.
  • OK
    starch
    Powdered carbohydrate obtained from plants (e.g., corn, potato, tapioca); thickening agent and energy source in foods.
  • OK
    flour treatment agent: ascorbica allergy advice: for allergens including cereals containing gluten
  • OK
    see ingredients in bold. may also conm

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Swap it for something less processed

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Other breads & wraps Nomi has checked — these ones aren't ultra-processed.

Common questions about Seeded Batch

Is Seeded Batch ultra-processed?

Yes — Seeded Batch by Hovis is ultra-processed, so it counts as a UPF (ultra-processed food). The ingredient list is valid. The product is ultra-processed because it contains dextrose and maltodextrin, which are industrially refined sugars, as well as additives such as preservative E282 (calcium propionate) and emulsifier E472e. These industrial additives classify the product as an ultra-processed food under NOVA.

Which ingredients in Seeded Batch are ultra-processed?

Nomi flags 3 ingredients in Seeded Batch as ultra-processed markers: calcium lactate, dextrose, maltodextrin. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Seeded Batch?

Nomi has reviewed similar products that are not ultra-processed, including SLICED WHITE SOURDOUGH BREAD WITH GRAINS & SEEDS by JASONS SOURDOUGH, seven seeds and grains sourdough by Bertinet Bakery, Hand Finished Oat, Sunflower & Pumpkin Loaf by Coop Irresistible. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.

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