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No — Weetabix Bran Flakes is not ultra-processed.
Ingredients are minimally processed grains (whole wheat and wheat bran), sugar, salt, malted barley extract, and vitamin/mineral fortification. Per the specific guidance, sugar, fortified wheat-based ingredients, and vitamins/minerals are not considered UPF. Malted barley extract is listed as UPF in isolation, but here it is being used in a traditional cereal product with otherwise minimally processed components; overall, the product does not contain the characteristic industrial additives (emulsifiers, thickeners, artificial sweeteners, etc.) that define ultra-processed foods in the NOVA system, so it is best classified as not ultra-processed.
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No — Weetabix Bran Flakes by Weetabix is not ultra-processed, so it is not a UPF (ultra-processed food). Ingredients are minimally processed grains (whole wheat and wheat bran), sugar, salt, malted barley extract, and vitamin/mineral fortification. Per the specific guidance, sugar, fortified wheat-based ingredients, and vitamins/minerals are not considered UPF. Malted barley extract is listed as UPF in isolation, but here it is being used in a traditional cereal product with otherwise minimally processed components; overall, the product does not contain the characteristic industrial additives (emulsifiers, thickeners, artificial sweeteners, etc.) that define ultra-processed foods in the NOVA system, so it is best classified as not ultra-processed.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.