Weetabix

Weetabix Bran Flakes

Barcode 5010029015560

Scanned 11 times by Nomi users

No — Weetabix Bran Flakes is not ultra-processed.

Ingredients are minimally processed grains (whole wheat and wheat bran), sugar, salt, malted barley extract, and vitamin/mineral fortification. Per the specific guidance, sugar, fortified wheat-based ingredients, and vitamins/minerals are not considered UPF. Malted barley extract is listed as UPF in isolation, but here it is being used in a traditional cereal product with otherwise minimally processed components; overall, the product does not contain the characteristic industrial additives (emulsifiers, thickeners, artificial sweeteners, etc.) that define ultra-processed foods in the NOVA system, so it is best classified as not ultra-processed.

Ingredients

1 ultra-processed marker

OK

whole wheat flour

A flour made from whole grain wheat, containing 80% wheat in this blend.
OK

wheat bran

The outer layer of wheat used as a fiber-rich ingredient.
OK

sugar

A basic, single-ingredient sweetener derived from sugarcane or sugar beet.
UPF

malted barley extract

Extract from malted barley used as a flavoring; a processed ingredient.
OK

salt

A mineral compound used as a seasoning and preservative; is a fundamental food ingredient.
OK

niacin

Vitamin B3 (niacin) used as a dietary supplement or fortifying ingredient.
OK

iron

A mineral element used as a nutrient and, in foods, as a fortificant or supplement.
OK

pantothenic acid (vitamin b5)

A water-soluble vitamin essential for the synthesis of coenzyme A and energy metabolism; commonly used as a dietary supplement or fortifying nutrient.
OK

thiamine (vitamin b1)

A water-soluble vitamin important for carbohydrate metabolism and nerve function; widely used as a dietary supplement or fortifying nutrient.
OK

riboflavin (vitamin b2)

A water-soluble vitamin involved in energy production and cellular function; commonly used as a dietary supplement or fortifying nutrient.
OK

vitamin b6 (pyridoxine)

Essential water-soluble vitamin involved in amino acid metabolism, neurotransmitter synthesis, and red blood cell formation; commonly used as a dietary supplement or fortificant.
OK

folic acid (vitamin b9)

Synthetic form of folate; essential for DNA synthesis and cell division; used as a supplement and nutrient fortificant in foods.
OK

vitamin b12

A water-soluble vitamin (cobalamin) important for red blood cell formation and neurological function; widely used in supplements and fortified foods.

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Common questions about Weetabix Bran Flakes

Is Weetabix Bran Flakes ultra-processed?

No — Weetabix Bran Flakes by Weetabix is not ultra-processed, so it is not a UPF (ultra-processed food). Ingredients are minimally processed grains (whole wheat and wheat bran), sugar, salt, malted barley extract, and vitamin/mineral fortification. Per the specific guidance, sugar, fortified wheat-based ingredients, and vitamins/minerals are not considered UPF. Malted barley extract is listed as UPF in isolation, but here it is being used in a traditional cereal product with otherwise minimally processed components; overall, the product does not contain the characteristic industrial additives (emulsifiers, thickeners, artificial sweeteners, etc.) that define ultra-processed foods in the NOVA system, so it is best classified as not ultra-processed.

Which ingredients in Weetabix Bran Flakes are ultra-processed?

Nomi flags one ingredient in Weetabix Bran Flakes as an ultra-processed marker: malted barley extract. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.