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Yes — 12 Sliced Soft White Rolls is ultra-processed.
An ultra-processed bread product, best enjoyed occasionally.
This product is ultra-processed because it contains several industrial additives and highly processed ingredients: vegetable oil including sustainable palm oil, emulsifiers E472e, E471, and E481, gelling agent E466, preservative calcium propionate, and E920 (L-cysteine), which is used as a flour treatment agent. These ingredients are characteristic of industrial formulations under the NOVA classification. The fortified wheat flour, water, yeast, salt, sugar, soya flour, ascorbic acid, and added vitamins and minerals do not independently make the product ultra-processed.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
Kalamata Olive Bloomer
Sainsbury's Taste the Difference
Not UPF
Multiseed loaf
Sainsbury
Not UPF
Seeded multigrain bloomer
Not UPF
Ultimate Crumpets
M&S
Not UPF
6 Seed & Cereal Original Pitta
The Food Doctor
Not UPF
White Ciabattin
Jason's Sourdough
Not UPF
THE GREAT WHITE
JASON'S SOURDOUGH
Not UPF
SLICED WHITE SOURDOUGH BREAD WITH GRAINS & SEEDS
JASONS SOURDOUGH
Not UPF
Sourdough
Jason's
Not UPF
Rye & Mixed Seed Sourdough Bread
Tesco
Not UPF
Yes — 12 Sliced Soft White Rolls by Warburtons is ultra-processed, so it counts as a UPF (ultra-processed food). This product is ultra-processed because it contains several industrial additives and highly processed ingredients: vegetable oil including sustainable palm oil, emulsifiers E472e, E471, and E481, gelling agent E466, preservative calcium propionate, and E920 (L-cysteine), which is used as a flour treatment agent. These ingredients are characteristic of industrial formulations under the NOVA classification. The fortified wheat flour, water, yeast, salt, sugar, soya flour, ascorbic acid, and added vitamins and minerals do not independently make the product ultra-processed.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.