Kingsmill

50/50 Medium Bread

Barcode 5010092093441

Scanned 237 times by Nomi users

Yes — 50/50 Medium Bread is ultra-processed.

Ultra-processed due to industrial emulsifier, preservative, and palm oil.

This bread is classified as ultra-processed because it contains emulsifier (E472e), an industrial additive used to modify texture and improve stability, and preservative (calcium propionate), an industrial additive used to extend shelf life. It also contains sustainable palm oil, which is a highly processed and refined oil product. The wheat flour, wholemeal flour, rapeseed oil, yeast, salt, vinegar, fortified nutrients, soya flour, and ascorbic acid do not independently make it ultra-processed.

Ingredients

3 ultra-processed markers

OK

_wheat_ flour 33% (with calcium, iron, niacin (b3), thiamin (b1))
OK

wholemeal _wheat_ flour 33%
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

yeast

A living microorganism used as a leavening agent in baking.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

vegetable oils (rapeseed, sustainable palm)

A blend of vegetable oils used as a cooking and frying oil, combining rapeseed (canola) oil with palm oil sourced from sustainable palm plantations.
OK

vinegar

A sour-tasting liquid produced by fermentation, widely used as a condiment and preservative.
OK

sustainable _soya_ flour
UPF

emulsifier e472e

A food additive used as an emulsifier in processed foods, typically an ester of mono- and diglycerides of fatty acids (E472e) to improve texture and stability.
UPF

calcium propionate

A food preservative added to baked goods to inhibit mold and bacterial growth.
UPF

flour treatment agent (ascorbic acid)

Ascorbic acid (vitamin C) used as a flour improver to strengthen dough and improve loaf volume.

Healthier alternatives

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Common questions about 50/50 Medium Bread

Is 50/50 Medium Bread ultra-processed?

Yes — 50/50 Medium Bread by Kingsmill is ultra-processed, so it counts as a UPF (ultra-processed food). This bread is classified as ultra-processed because it contains emulsifier (E472e), an industrial additive used to modify texture and improve stability, and preservative (calcium propionate), an industrial additive used to extend shelf life. It also contains sustainable palm oil, which is a highly processed and refined oil product. The wheat flour, wholemeal flour, rapeseed oil, yeast, salt, vinegar, fortified nutrients, soya flour, and ascorbic acid do not independently make it ultra-processed.

Which ingredients in 50/50 Medium Bread are ultra-processed?

Nomi flags 3 ingredients in 50/50 Medium Bread as ultra-processed markers: emulsifier e472e, calcium propionate, flour treatment agent (ascorbic acid). See the full ingredient breakdown above for what each one is.

What are healthier alternatives to 50/50 Medium Bread?

Nomi has reviewed similar products that are not ultra-processed, including Sourdough Bread by Jason's Sourdough. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.