Doves Farm

Ancient Grains Cereal Hoops

Barcode 5011766778145

Scanned 5 times by Nomi users

No — Ancient Grains Cereal Hoops is not ultra-processed.

The ingredient list is valid and consists only of organic whole grains (buckwheat, wholegrain rice, teff, quinoa), date powder, maize bran, and rice bran extract. There are no industrial additives, refined syrups, artificial sweeteners, emulsifiers, or other ultra-processed ingredients. Therefore, this product is not classified as ultra-processed (UPF) according to NOVA.

Ingredients

No ultra-processed markers

OK

cereal blend

A mixture of whole grains (buckwheat, rice, teff, quinoa) used as a cereal base or ingredient.
OK

date powder

Powdered dried dates, used as a natural sweetener or flavoring.
OK

maize bran

The outer layers of corn kernels, rich in fiber and nutrients.
OK

rice bran extract

A food ingredient derived from the bran of rice, often used as a flavoring or functional additive. The string includes an asterisk and note about organic produce, but the ingredient itself is a basic food extract from rice bran.

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Common questions about Ancient Grains Cereal Hoops

Is Ancient Grains Cereal Hoops ultra-processed?

No — Ancient Grains Cereal Hoops by Doves Farm is not ultra-processed, so it is not a UPF (ultra-processed food). The ingredient list is valid and consists only of organic whole grains (buckwheat, wholegrain rice, teff, quinoa), date powder, maize bran, and rice bran extract. There are no industrial additives, refined syrups, artificial sweeteners, emulsifiers, or other ultra-processed ingredients. Therefore, this product is not classified as ultra-processed (UPF) according to NOVA.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.